In a strategic move that could reshape the mixed-reality landscape, Google and Samsung announced a partnership Thursday to develop a new mixed-reality headset running on the Android XR operating system, according to a new report. Clearly, the Google and Samsung Android XR headset directly challenges Apple’s Vision Pro and Meta’s headsets in the premium market.
The collaboration aims to create a more accessible and diverse ecosystem for extended reality (XR) devices, potentially offering buyers, including Apple users, alternative options in the growing mixed-reality space. More competition could impact both features and pricing, of course.