Apple TV+ - page 123

I took quite ill on Thursday, and literally didn’t leave the house at any point between Friday and Sunday mornings. And, like a lot of bed-ridden people, I was in far too much pain to actually think about reading, writing, or, well, thinking. Instead, I got caught up on all of the junky entertainment I never find time for otherwise. Comic I hadn’t yet read. DVR’d episodes of Top Design. And virtually all of the content on Netflix Watch Instantly.

Now, for those of you who still haven’t had the chance to try out streaming Netflix, I will say that it works incredibly well. Movies start quickly, the new interface allows you to scrub through looking for your exact place, it resumes play if you accidentally quit. (I had a few films with skewed soundtracks, but it was a rare occurrence). What’s astounding, however, is just how tiny the Netflix streaming library is compared to Hulu, iTunes, or, you know, Netflix DVD service. After a few days in bed, I’d watched literally everything that I had any interest in seeing that the streaming service had. I mean, there are only two seasons of 30 Rock.

And that’s when it hit me: everyone who’s called for Apple to start a monthly subscription model for iTunes has been almost right. There’s tons of money to be made there. But the opportunity isn’t from making its full music library available for $15 a month. It’s in charging $20-30 a month for unlimited TV show access.

Think about it: Apple has the largest library of digital downloadable video on the planet right now. Sales haven’t been as good as hoped. Apple has begun to rent movies, which means it has the DRM to prevent people from keeping a permanent copy of a rented clip on their hard drive. And yet TV shows are still available only for $1.99 each. While that’s a pretty good price, it’s not one that I’ve paid since Apple first made TV available through iTunes (I briefly had 10-pack passes for The Daily Show and Colbert way back). But I would gladly ditch my Netflix subscription and pony up the same $20 a month for unlimited rentals of the TV shows on iTunes, even without movies. That’s $240 gross from me that Apple and the TV studios wouldn’t see otherwise.

Now, if it were anyone but Apple, I would say that kind of price is too high to pay. But this wouldn’t be a streaming competitor to Hulu — it would be for files that could work on any iPod or iPhone. That’s a compelling proposition right there. It would further cement Apple’s vertical integration as the premiere agent for digital entertainment on earth. It would make an AppleTV as essential as a TiVo. It could even begin to make the cable companies nervous if Apple’s selection continues to improve (live sports being an obvious exception).

I think it’s a slam dunk. Does it make sense to you?

Boxee announced product upgrades today giving users of its Mac-Ubuntu-AppleTV media center application seamless integration with Hulu and CBS.com offerings through the Boxee interface.

Making a bid for wider recognition of its product at CEA i-Stage in Las Vegas, Boxee is preparing to move from the invitation-only Alpha stage into beta release of a service that aims “to bring all your entertainment into one place.” The company plans to send out 10,000 invitations to its final Alpha release today.

Be sure to watch the video embedded above for a good overview of what Boxee is all about, and check out the Techzilla Boxee Review we posted a few weeks ago.

Interested in trying out a cool media center for use with your Apple TV? Cult of Mac readers are invited to receive expedited applications for testing the alpha release of Boxee, a music, video and picture management solution to let your Apple TV play practically any DRM-free multimedia file. Follow this link to receive your alpha testing invitation.

Boxee for (Intel based) Mac works on OS X 10.4 (Tiger) and 10.5 (Leopard). Boxee for Linux is supported on Ubuntu 7.10 (Gutsy Gibbon) or 8.04 (Hardy Heron) x86 (not x86_64) operating systems. The Boxee patch works with the 2.2 update to Apple TV, but remember to install the update before you install the Boxee patch.

Detailed instructions for installing the Boxee patch after the jump.

The sharp-eyed folks at iphone savior spotted a MacBook Pro cameo on the season premiere of The Office.
In it, receptionist Pam appears in the Scranton branch from New York via iChat video.

While it’s easy to understand that Office followers — wry code monkeys and creative types alike — would appreciate the nod, Dunder Mifflin seems so much more PC than Mac.

How many places like that use MacBook Pros?

Speculation surrounding this morning’s ‘Let’s Rock’ Apple special event remains intense, with Digg’s Kevin Rose at the center of the vortex of leaked data, or so it seems.

Overnight we’ve picked up a few more details on what to expect, thanks to MacRumors, who tell us that not only will the iPod nano see a shape-shift, returning to the long and thin look of the first two generations, capacity will rise to 16GB.

Apple’s also expected to introduce nine different colours for the nano, adding purple, yellow and orange to the existing pink, silver, black, blue, green and Product (RED).

Less is known of the iPod touch, which is expected to see a price cut to bring it into line with the cost of an iPhone—and seems unlikely to see a capacity increase, MacRumors also claimed – though far less is known of the iPod touch than of the iPod nano upgrade, other than some suspicions that new features could be enabled in future generation devices, cameras or a microphone, for example.

To recap Rose’s claims, Tunes 8 is expected to offer a Grid View, Genius Playlist recommendations, a new Visualizer (based on the Magentosphere visualiser) and support for HD TV show downloads from iTunes, a feature currently only available to the Apple TV.

iPhone and iPod touch users are also hoping for iPhone Firmare 2.1, which it is hoped will introduce true push support for MobileMe, more stability in 3G connectivity and an end to widely-reported cases in which iPhone user’s applications and iPod features become unavailable. iPods of all stripes are anticipated to see price reductions, as Apple grapples to deal with an increasingly saturated music player market.

Analysts, soothsayers and philosophers of all stripes seem to have achieved a consensus decision in recent days that new MacBooks are unlikely to make an appearance at this event. However, Apple’s publicity people have been urging media to attend the show, which implies that all Apple’s secrets aren’t yet out in the open…that the company has also organized a European media event in London boosts such expectation.

Perhaps that one more thing could turn out to be an all-new version of the Apple TV, now equipped with a digital TV receiver, DVD player and larger hard drive? At least one report speculates on such a possibility.

In February next year, receiving over-the-air television signals will require either a digital converter for current analog TVs or a digital TV set, creating a huge potential market of people looking to upgrade home viewing technology. Could this be the area for the mysterious “product transition” Apple CFO Peter Oppenheimer mentioned last month?

We would like to think so. Of all the products that Apple could do, a smart TV makes the most sense. It would be like the AppleTV, but without a separate box to hook up. All the functions of the AppleTV would be built into the new Apple TV.

Netflix is already getting into this sector by teaming up with hardware makers to stream movies directly to living-room devices — a DVD player from LG, a movie box from Roku and MS’s XBox. Building the AppleTV’s smart functions into a flatscreen LCD TV would differentiate Apple’s offering from competitors like Samsung and Sony, and help the company dominate the emerging market for streaming television programming and movies the way it has come to dominate music distribution through iTunes.

Although once famously proud of annihilating its R&D budget, it appears Dell is now in some cases reading from the Book of Apple, in taking existing ideas and–at least in some ways–improving them. In recent weeks, we’ve seen the Dell Dock, taking the UI device from OS X that’s loved and loathed in equal measure and adding handy auto-categorization. (And, yes, I’m well aware Apple didn’t invent docks, but if you’ve been paying attention, that’s kind of my point.)

However, while the Dell Dock is an interesting curiosity, the Studio Hybrid (depicted) is a rather more ballsy production, not only taking on the Mac mini and AppleTV, but exposing some of the shortcomings in Apple’s range of highly consumer-oriented desktop machines.

In terms of hardware, the Studio Hybrid is nothing new: Dell has shoe-horned a laptop’s guts into a small and fairly contemporary form factor. But when it comes to options, Apple’s machine is trumped in some key areas. Dell offers Blu-ray as an option (albeit with a $250 price-tag), HDMI video out, a card reader, and also pushes adding a TV tuner. (Amusingly, you can also add a bamboo shell for $130, which almost makes Apple’s black MacBook price-tag look sensible.)

Sure, there are compromises, not least the Dell lacking Mac OS X, the bizarre omission of wireless in the stock model, and the fact that on Dell’s online store, you have to click ‘Go to Next Component’ about 56 billion times to configure your unit (versus the streamlined and efficient approach taken on the Apple Store). But, to some extent, it does highlight the manner in which Apple is almost dropping the ball when it comes to living-room computing.

AppleTV shows promise, and the future of media is undoubtedly going to be centered around downloads. However, we’re not there yet, and people have too much investment in optical media. Therefore, AppleTV becomes an additional unit to homes already suffering from clutter under their televisions. And the mini, despite offering loads of potential, seems to have been practically shunned by Apple, banished to the corner like an unloved and unwanted child.

Rumors always abound regarding future Apple kit, with pie-in-the-sky wishes dashed by the brutal hand of reality upon an Expo or WWDC keynote. My wishes are rather simpler, though: a Mac mini that genuniely makes a play for the living room. Take a leaf out of Dell’s book, Apple, and bundle in that card reader, so people can more easily bung photos on their TV screen. Add that Blu-ray option for people who want to own media rather than rent downloads. And add HDMI video out by default, so people can connect their mini to a new TV without faffing about with additional leads.

Don’t worry about the bamboo option, though.

Brits (and Canadians) finally got to join the iTunes movie party this week, with Apple unleashing movie rentals and purchasing for the two territories. I’d actually been mulling over grabbing an Apple TV for a while (what with my ten-year-old DVD player starting to make strange buzzing and wheezing noises), but decided against it. Instead, I bought a cheap replacement DVD player and an iPod dock, and so I was initially feeling a little irked.

And then I looked at the prices and felt much better. In the UK, rental pricing initially doesn’t seem too awful at £2.49 for old stuff and £3.49 for shiny new films, which is mostly on a par with high-street rental outlets such as Blockbuster and DVD-by-mail companies. However, this is the realm of digital, and so there aren’t as many barriers to business regarding upkeep, location, shipping, and so on. A swift comparison with the US store sees that Apple’s making an extra $2 on library titles and $3 on new releases (the price of which almost doubles during a film’s trip across the Atlantic). Take into account taxes, and the extra profit is reduced, but still pretty hefty. On the plus side, you do at least get a 48-hour window to watch, which is a small added bonus.

However, it’s the purchase price-tags that really have me confused. They come in at £6.99 for library titles and £10.99 for new releases (the latter of which is $14.99—about £7.50—in the US). Even when you add on British taxes, this doesn’t look like a great deal, and with the usual raft of cheap outlets available (HMV, Play.com, Amazon UK), I fail to see how Apple will make a dent in the market with this pricing model.

Commentators are already saying this pricing has nothing to do with Apple (“Blame the movie studios!” “Apple is innocent!” “I wuv Apple and will GET YOU if you write bad things about Stevie!”), and how it’s more expensive to do business in the UK (blah, blah, blah), but this just reminds me of Adobe doubling CS3’s pricing when it goes across the Atlantic and offering a toothy grin in return.

With hardware, there’s now very little difference when taxes are taken into account, and I’m happy for Apple to mark things up a little in case Sterling tanks or the US Dollar rallies. In software, pricing is generally getting better (if you pretend CS3—something of an exception—doesn’t exist), and Apple again is gradually taking the piss less and less with each new release.
So why does the difference in pricing remain in media, when there’s no shipping, no printed artwork, and no shelf-space required? Apple always makes a point about thinking different, but in this case, it looks like the company’s done a quick price-check of its rivals and is thinking exactly the same.

Update: reader Michael Pantoja shares his experience with aTV Flash in the comments, worth a read.

The AppleTV is great for playing video from iTunes, but can’t play video from alternative sources like file-sharing networks. Now, a software update from Apple Core, called aTV Flash promises to unlock tons of great functionality for the Apple TV.

aTV Flash is essentially a bundling of open source hacks for AppleTV originally published at awkwardtv.org into a convenient flash based package that promises to take the guesswork out of applying the updates. aTV ships as a flash drive, that automatically updates your AppleTV as soon as it’s plugged in. The package claims a plug-n-play installation with 1 year of free updates.

Features include:

– Play most video formats (DivX, Xvid, AVI, WMV, RMVB + more)
– Play DVD files WITHOUT converting them
– Sync, organize and watch non-iTunes video files
– Browse the web with a Safari based web browser
– Rent & watch Hi-Def movies from Jaman.com
– Stream media from UPnP(v1) media servers
– View local weather forecasts
– View RSS Feeds
– Enable SSH access

As well as supporting just about all popular CODECs, the $60.00 flash update could greatly enhance your AppleTV experience.

Caveat

Applecore’s website asserts that when applying these patches you’re not voiding your warranty, that said you are hacking the OS of your AppleTV, and preventing it from updating itself in the future. While we researched the manual patching process at awkwardtv.org and it does seem to be reversible we do believe that one should enter into such endeavors eye’s wide open.

Steve Jobs’ much-ballyhooed movie rental service looks all fine and dandy, but the question in my mind is: “How long will it be before the service offers a single decent movie to rent?”

At present, the movies on offer are even shittier than the local video store, or those available on-demand from my cable providor, Comcast, which utterly stinks.

It’d be depressing if all Apple offered was popcorn garbage. Surely the service is serving the wrong demographic. Early adopters, the kind that run out to buy an AppleTV box, are surely more interested in less mainstream fare. How long will it be before there’s some independent movies, classics, artsy fartsy foreign stuff, and genre titles?

Owners of a shiny new AppleTV who are also fans of obscure foreign TV shows like Life on Mars or Doctor Who Series 3 might be interested in VisualHub.

VisualHub is a $23 video converter that transforms popular BitTorrent formats (DivX, XviD, AVI, all forms of MPEG) to MP4 format — which play nice on the AppleTV or video iPods.

VisualHub can batch process files and automatically add them to iTunes. It offers encoding up to 720p and claims to be much faster than QuickTime Pro.

For Windows users, there’s Videora AppleTV Converter, a free video converter designed especially for the AppleTV.

When combined with Videora, a file search and download program, video can be automatically found, downloaded and converted for the AppleTV using BitTorrent and RSS, according to the site. This must be the killer app for AppleTV — if it works. I’m downloading it right now to find out.

Anyone tried it?