Tim Cook - page 2

The history of the Apple car is littered with wild prototypes, astonishing hubris and a deadly dose of crippling indecision, according to a damning report that offers the best picture yet of the secretive Project Titan.

It sounds like many Apple employees — and even key execs — viewed the self-driving car project as a doomed effort nearly from the start.

“The big arc was poor leadership that let the program linger, while everyone else in Apple was cringing,” said an anonymous Apple executive who worked on Project Titan.

If you want to know how a massive research and development project can crash and burn, this new behind-the-scenes account of Project Titan will show you how. It’s filled with gory details of unachievable goals, chaotic management, bad decisions (and sometimes no decisions at all).

Apple hasn’t released Vision Pro in China yet, but that hasn’t stopped scads of merchants from offering the headset for rent to enthusiasts. Many of them appear to think the AR headset may go beyond typical gaming uses, a new report says. Vision Pro rentals in China have attracted tens of thousands of customers.

Some eager testers think Apple’s pricey Vision Pro bests competitors like Meta’s Quest 3, as well.

CEO Tim Cook teased Apple’s upcoming AI features during the company’s Q1 2024 earnings call Thursday, saying the company’s efforts will start to bear fruit later this year. It is rare for an Apple executive to provide even hints of the company’s future plans, but Cupertino has something to prove when it comes to artificial intelligence.

Google, Microsoft and other tech giants have invested heavily in AI, while Apple has little to show. However, the release of iOS 18 later in 2024 could change this. Cook says he’s “incredibly excited” about what’s to come.

Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.

We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.

Margrethe Vestager, the European Union’s commissioner for competition, met with Apple CEO Tim Cook on Thursday to discuss the upcoming EU requirement that iPhone users be able to install applications from outside the App Store, aka sideloading.

Vestager also says the two discussed the EU’s investigation into whether Apple Music is anticompetitive.

This week on Cult of Mac’s podcast: Tim Cook recently said Apple has “very detailed” succession plans for when he eventually steps down as CEO. Plus, the company definitely plans to hire from within. That got us thinking … who’s next in Apple’s game of thrones?

Also on The CultCast:

• OLED screens might come to iPad Air and iPad mini somewhat soonish.
• Europe’s busybody technocrats have some more grand plans for Apple and other manufacturers. We’ve got mixed emotions.
• Sonos reportedly wants to take on Apple TV and AirPods Max with rival products.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Apple’s CEO made the clearest statement yet about his company’s plans for generative AI. Tim Cook said Thursday that “we have work going on.” And he made additional comments, too.

The executive also promised that Apple’s efforts on artificial intelligence are being carried out responsibly.

Apple CEO Tim Cook place fourth on a list ranking CEOs by popularity according to employees. Blind Workplace Insights released it this week.

Tech, e-commerce and finance leaders dominated the high end of the Blind professional social network’s list. But tech firms were no stranger to the low end, either.

Apple CEO Tim Cook turned some of his millions of Apple shares into cash. He reportedly netted about $41 million from the sale.

Unlike some CEOs, Cook owns only a minute share of the company he runs.

Tim Cook and a surprisingly stone-cold Mother Nature had a staring contest at Apple Park during the Wonderlust event Tuesday. And in Apple’s telling, Tim Cook won.

He played himself in the keynote segment while Octavia Spencer, star of the canceled Truth Be Told on Apple TV+, played a feisty Mother Nature taking executives to task on environmental-initiative progress.

But in the end she chilled out, because Apple had some progress to show, including its first carbon-neutral products.

Apple has been conspicuously quiet about its plans for artificial intelligence, even as rivals like Google and Microsoft made headlines touting the latest tech buzzword. But CEO Tim Cook leaped to his company’s defense Thursday, pointing out that AI is already used by many Apple products.

And he also listed upcoming software and services that wouldn’t be possible without machine learning and AI.

The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.

But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.

Not just anyone qualifies for a new Apple Card — including Apple CEO Tim Cook, according to a new report. The Goldman Sachs underwriting system apparently rejected his application a while back.

Amid reports lately that Goldman is losing money on its deal with Apple, and the two might part ways, it almost sounded like payback. But that’s not it.

Ted Lasso, the comedy that became the first surprise Apple TV+ hit, earned rave reviews with its recent series finale — and now Apple CEO Tim cook wants more!

That’s according to Brendan Hunt, one of the creators and stars of Ted Lasso. Whether Cook will get it or not remains an open question, however.

Apple CEO Tim Cook took a moment to congratulate a man who wrote to him and tweeted an inspiring story of using Apple Watch and Fitness+ to lose more than 100 pounds over several months.

Nate Gorby told his story in his tweet, below, saying Apple’s tools changed his life. Cook’s direct reply was just one of many responses.

Perhaps the best phrase to describe the results of Apple’s most recent financial quarter is, “It could have been worse.” Total revenue dropped 3% as the company battled inflation and other macroeconomic problems not of its making.

Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.

This week on Cult of Mac’s podcast: The iOS 17 leaks start drip, drip, dripping out as we approach Apple’s Worldwide Developers Conference. Sounds like a minor update overall, but there’s some interesting stuff coming down the pike.

Also on The CultCast:

• Apple Watch and the Health app might break their chains this year.
• The journaling app that Apple’s working on sounds kind creepy.
• Does Apple have an actual plan for its mixed-reality headset?
• Get the Apple Watch face that keeps Tim Cook cookin’ (free download).

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

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How does Tim Cook customize his Apple Watch face? During his recent tour of India, people zoomed in on this picture of him meeting with developers to dissect his choice of watch face and complications.

I’ll break down Cook’s watch and show you how to download it yourself.

After all, the Apple Watch is celebrating eight years since its release on this very day in 2015. What better way to mark the occasion than with a celebratory new watch face?

Apple CEO Tim Cook met with India’s Prime Minister Narendra Modi on Wednesday. It’s part of a busy agenda for the executive, including opening two Apple stores — the first in the subcontinent. But that’s just a small part of his activities as the executive traveled around to highlight how Apple products are being used in India.

Cook posted tweets from all the many events and meetings.

Apple’s first retail store in India opened its doors to shoppers Tuesday, and CEO Tim Cook showed up to celebrate. Apple BKC — housed in an energy-efficient structure with some stunning architectural details — is located inside Jio World Drive, a huge shopping complex in Mumbai, Maharashtra.

The Indian store opening marks an important milestone for Apple, as it seeks to expand its retail and manufacturing presence in the world’s most populous country.

Steve Jobs is no longer the man who spent the longest time as Apple CEO. Tim Cook, the executive currently in charge, has now surpassed Jobs’ record of 4,249 days with that title, making him officially Apple’s longest-serving CEO.

But it turns out the calculation isn’t that simple. Steve Jobs spent several additional years in charge of Apple. He just wasn’t officially “Apple CEO” at the time.

Apple CEO Tim Cook sounds very upbeat about the potential for augmented reality in a new interview. He says the technology “could greatly enhance people’s communication, people’s connection.”

Cook stayed mum about a related tech, virtual reality, though.

Apple CEO Tim Cook was one of the few executives from U.S. companies to attend the China Development Forum in Beijing over the weekend as tensions between the two countries continue.

In a speech, Cook spoke about the “symbiotic kind of relationship” that Apple and China have.

This week on Cult of Mac’s podcast: That old rumor about a HomePod with a built-in display for FaceTime calls and smart-home wizardry resurfaces. But this time, some fresh details make Erfon even more cranked up than usual about Apple’s smart speaker.

Also on The CultCast:

• It sounds like Tim Cook pulled a power move on Apple’s design team to make sure the company foists an expensive AR/VR headset on the masses sooner rather than later. Who’s excited? Show of hands?!?
• Apple TV+ racks up another Oscar, and Erfon is almost intrigued enough to resubscribe. (Especially if his “get three months free” trick works again.)
• The baton’s about to wave on Apple Music Classical. We’re all quivering with excitement!

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

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Apple CEO Tim Cook reportedly sided with COO Jeff Williams to launch the company’s AR/VR headset this year, despite the fact that Cupertino’s design team wanted to wait a few more years to launch a sleeker pair of AR glasses.

The headset’s launch time frame has been a point of contention inside Apple. Until 2019, when Jony Ive led the design deapartment, it was unimaginable to go against his team’s wishes.