Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.
By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.
Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.
You know that completely satisfied feeling you get when you first lay your hands on a truly luxurious product? Maybe you remember that special moment when you peeled off the plastic covering from a pristine Apple product. Or when you first slid behind the wheel of an outrageous European sports car (with the requisite leather interior).
Nobody necessarily needs that level of luxury. But sometimes you want to treat yourself (or a friend) to the very best. I totally got that lavish feeling when I first saw a Woolnut leather sleeve for MacBook Pro with Touch Bar.
Whether they are rebuilding vintage motorcycles or crafting Apple Watch straps, the folks at E3 Supply Co. do everything by hand. It’s not that they can’t afford fancy robots to get the job done — the small team of three prefers to do things this way.
Whether working from their shop in Brooklyn, New York, or from the mini leather workshop in the back of their customized 1977 Toyota Chinook, they do things the old-fashioned way. And now Cult of Mac is thrilled to offer E3 Supply’s handcrafted leather Apple Watch bands in our Watch Store.
SAN FRANCISCO — Ultimate Ears’ punchy portable speakers just got smart. The new Blast and Megablast speakers bring built-in support for Alexa, Amazon’s voice-operated smart assistant.
Bringing the always-listening, voice-operated helper to a battery-powered speaker proved “nontrivial,” said Benjamin Falk, principal software product manager at UE, during a demo of the new speakers.
The most impressive feature of Google’s new Pixel Buds might not be their audio quality. As demonstrated during the Pixel 2 event today, they work as a real-time translation tool when combined with one of Google’s new phones.
“With Pixel Buds, I can use real-time Google Translate to have a natural conversation in 40 languages,” Google hardware product manager Juston Payne said during the event. “We’re letting you connect with the world around you in a more natural way, by rethinking how a headphone should work, connecting it to cloud-based machine learning and giving you access with the touch of a finger.”
Google’s new Home Max smart speaker wants to hit Apple’s upcoming HomePod where it hurts: in the ears and in the brains.
Home Max promises high-end audio, thanks to “premium hardware” and Google’s perpetual strong suit — artificial intelligence.
Sports-centric wireless headphone maker Jaybird is ready to make a run at AirPods.
The company just fired the starting gun for Jaybird Run, a set of totally wireless earbuds aimed at runners and other sports fanatics. They’re bigger than AirPods, and differ in significant ways. But for runners and other athletes, they could offer keen competition for Cupertino’s wireless earbuds.
Tim Cook calls the iPhone X and its Face ID system the “future of the smartphone.” We call it the current face of funny on Twitter.
Here are some of the best Face ID jokes we’ve seen.
Today’s iPhone X event was the most-spoiled Apple event ever, but Tim Cook and Co. still managed to whip out a few awesome surprises for the faithful.
Here are the things we didn’t see coming or couldn’t guess, even after months of rumors and leaks.
This post has been updated to include the latest info from the massive iOS 11 golden master leak.
Apple looks leakier than the White House these days. The latest unauthorized dump of info about upcoming Apple products comes in the form of a leaked golden master version of iOS 11.
Obtained late Friday by tech publications, the prematurely released final version of Apple’s mobile operating system reveals details about everything from the upcoming iPhones’ model names to dazzling new iOS wallpapers and details about the next Apple Watch.
Spoiler alert: If you want any surprises at all during next Tuesday’s Apple event, stop reading now.
The rumored Apple Watch with LTE may not work for phone calls, according to new research from a reliable Apple analyst. Instead, Apple will focus on improving the user experience with the untethered wearable.
That’s the main takeaway from KGI Securities analyst Ming-Chi Kuo. However, his Wednesday research note offers other predictions about the upcoming hardware update.
Sick of those annoying bars that follow you around certain websites, urging you to share a story on Facebook? A new iOS app called Unobstruct lets you banish those “dickbars” forever.
The creator of the $1 app says he hopes it sends a clear message to web designers: Nobody wants these weapons of messy distraction.
The iPhone 8 might ditch Touch ID for 3-D facial scanning that could prove faster, easier and more secure than the fingerprint reader currently used for logins and payments.
The new security system, if perfected in time for the upcoming iPhone 8, also could help Apple get around a possible bottleneck in the production process.
It’s hard to put into words the iPhone’s massive impact on society over the past decade. But we tried! In this week’s Cult of Mac Magazine, we’ve rounded up our best coverage (including stories from our collaboration with Wired UK) of the iPhone’s 10th anniversary.
We’ve got insider stories about the development of breakthrough iPhone features, ultra-rare iPhone prototypes and much more for your reading pleasure. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.
I could be the poster boy for Apple’s “iPad problem.”
That problem, in a nutshell, is this: Even long-in-the-tooth iPads several generations old continue to work just fine for many everyday tasks. That, in turn, slows the upgrade cycle. iPad sales drop, and pundits pile on to declare that Apple is doomed. Again.
I’m one of those cheapskates who couldn’t be bothered to shell out for a new iPad over the past few years but a freak accident — and the surprisingly convincing unveiling of the 10.5-inch iPad Pro at last week’s Worldwide Developers Conference — finally coaxed me out of iPad complacency.
I’m thrilled I finally wised up. The new 10.5-inch iPad Pro is a beast of a machine that’s so fast, smooth and responsive that it makes me feel like I’m in a sci-fi movie interacting with a killer device that hasn’t been invented yet. It feels like the future!
Update: A software update in September 2017 made Logitech Circle 2 HomeKit compatible.
Major upgrades to Logitech’s Circle cam — including HomeKit compatibility coming “soon” through a software update — turn it from a cute desktop camera into a bona fide indoor-outdoor security device.
Circle 2 packs a 180 degree wide-angle lens and brings 1080p HD streaming, night vision and two-way talk and listen. The updates come in the form of new, better power options and a handful of accessories that make the Circle 2 more useful in more environments than its somewhat limited predecessor.
If you felt worried about Apple’s supposed lack of innovation, today’s action-packed WWDC keynote should have allayed your fears. Apple execs sprinted through a 2.5-hour technology showcase filled with hardware updates, serious software upgrades and even a whole new product category.
The whirlwind presentation showed the end result of a busy company with almost unimaginable assets. Far more than a sleepy kickoff to an annual developers confab, today’s stunning presentation showed the magical output of an innovation machine firing on all cylinders.
Anyone who pegged Tim Cook as asleep at the wheel better think again. Here are the key takeaways from Apple’s Worldwide Developers Conference 2017 keynote.
Apple’s upcoming HomePod smart speaker will “reinvent the way we enjoy music in the home,” says Apple exec Phil Schiller, who offered a sneak peek at the product today.
Calling it a “breakthrough home speaker,” he outlined how the 7-inch wireless speaker will work seamlessly with Apple Music — and totally rock the house, while also giving you a way to control your house.
If you’ve been waiting (and waiting) to get your hands on a pair of AirPods, now’s your chance. Apple’s wireless headphones currently appear to be in stock at Verizon Wireless with fast, free shipping.
Grab ’em while they last!
If the Death Star had Wi-Fi, it would run on something as powerful (and ominous-looking!) as this limited-edition black AmpliFi HD Mesh Router from Ubiquiti Networks.
Assuming you’re ready to surf like a stormtrooper, you’re in luck. Cult of Mac and Ubiquiti are giving away three of these amazing mesh routers in honor of Star Wars Day. How can you win? Glad you asked, buckethead!
Tired of fraying and failing cables? Belkin just launched the Mixit DuraTek USB-C cable, a brawny cord built with Kevlar and a special strain-reducing design that should put an end to premature cable death.
Measuring 4 feet long with USB-C connections on each end, the new DuraTek cable sounds perfect for the latest MacBooks and MacBook Pros.
The world’s most lovable little Bluetooth speaker just got some cute competition. It’s a case of sibling rivalry, too: The new Wonderboom from Ultimate Ears splashes onto the scene next month just in time to challenge its “big” brother, the UE Roll 2, for the title of ultimate summer speaker.
While the UE Roll looks like a flying saucer, the Wonderboom more closely resembles a hedge apple. About the size of a softball, it will make you want to pick it up and toss it around. In fact, it’s hard to keep your hands off the cute little bugger.
Let’s get the obvious out of the way first: When it’s standing there all by itself, the Ugreen Apple Watch Charger Stand looks like a giant joystick. For me, it triggered an instant flashback to the ’80s and the golden years of gaming.
That nostalgic blast wasn’t necessarily a positive, though: I didn’t find the Ugreen Apple Watch charger’s design instantly appealing. In fact, it was almost game over before I even gave it a try. I’m glad I did, because it’s ultimately a handy little charging hub.
A secret document buried in WikiLeaks’ “Vault 7” data dump serves as a sort of Rosetta Stone for the CIA’s extensive hacking operations targeting iOS devices and other consumer electronics.
You’ve got your car. You’ve got your iPhone. You want to use your iPhone in your car, but driving with a smartphone in your hand is supposedly dangerous — and can get pretty pricey if you get caught doing it in California and other states that mandate hands-free driving.
The Belkin Car Vent Mount is a low-cost, low-profile way to keep your phone within reach (and you on the right side of the law, depending on where you drive).