As promised in Friday’s NY Times, Apple aired an updated and official version of Nick Haley’s brilliant homemade iPod Touch commercial. I caught it during the pre-game for the World Series. Apple calls the spot “Nylon,” which is a search term during the Safari demo they show. The commercial is very faithful to Haley’s ad, but with a few additions. From what I can tell, the new stuff includes showing a Foo Fighters video, lingering a bit longer on a web page, and then really emphasizing iTunes online. Other than that, it’s the same.
Watch Apple’s official version here, and then click through to watch Nick’s ad for comparison.
Having spent a lot of time on Twitter (You can follow my goings-on there for up-to-the-second mac thoughts) now, I’m starting to get a sense of the community. As I poked around, I found that the micro-blogging community (or “Presence” app, to be buzz-wordy) is full of people posing as Steve Jobs — 7 in all. Consider this post the official guide to the Many Steves of Twitter.
1. Fake “Fake Steve Jobs”
Seen above, an earlier Twitterer claimed the territory of the web’s most famous fake CEO in micro form — only he’s obviously not the real Fake Steve Jobs — he isn’t half the writer of the genuine artificial article: ” Backstage – having some probs with the Powerpoint to Keynote file convertor. I wonder if they notice if we used Powerpoint (on Vista…hmmm)” Pathetic.
Anyone who has followed Apple for long has seen activists from Greenpeace or other environmental groups bash the company’s use of toxic or difficult to recycle materials in its products. The company recently trashed Apple’s iPhone for what it claimed were extraordinarily high levels of toxic chemicals the company had pledged to stop using. Of course, Apple only promised to stop using them by the end of 2008, so…
Those clever troublemakers over at Gizmodo cited an industry group that challenged Greenpeace’s methods for determining the contents of the iPhone — they only detected Bromine, not which compounds were present. This led to a lot of furor from Greenpeace, as you can imagine. The rebuttal is quite long, but the last quote from its spokesperson is worth the reading:
If you think we just protest against Apple then look out for soon a report covering a wide range of manufacturers as we have done in 2006. While it might not make as many headlines as the iPhone it doesn’t mean that we are not focusing on all manufacturers to remove toxic chemicals from their products.
That sounds like an admission to me… Apple is moving out ahead of its competitors here. Maybe it would help the cause to admit that, guys…
Is the future of advertising embedded devices that measure the progress of your life? If the New York Times is right, Nike is already headed in this direction, using its relationship with Apple to move out ahead of the competion. The Nike+iPod Sport Kit is explicitly designed to provide performance feedback. Implicitly, it’s there to make Nike a constant presence in the lives of its users and drive traffic to Nike’s website.
Nike’s global sales have climbed in the last four years to more than $16 billion from $10 billion. And executives say the new type of marketing is a part of that trend.
The company plans to use the Nike+ idea in other sports categories, which could include basketball, tennis and soccer. While $29 for a Nike+ sensor hardly covers the cost of the device and the site maintenance and customer service, Mr. Edwards coolly points out that Nike+ is as much about marketing as it is about product.
People have complained since the Nike+ launched that it’s only for running. I’m glad to hear that the company is expanding into other sports. If they make a cycling model, I’m there.
DListed gets the pics as Woz and his lady love Kathy Griffin show up together at the new Diablo’s Cantina at the Monte Carlo in Las Vegas. I guess this is real. Weird, huh?
Can you guys keep a secret? This is the first post I’ve written in more than a month that I created on my Mac. Right at the end of August, I opened my faithful 12″ Powerbook only to be greeted by the unwelcome sound of the Click of Death.
If you’ve never had a hard drive die, you might have never encountered the Click of Death. Count yourself lucky. It’s a sad sound. A heart-breaking sound. The sound of things falling apart. A tap, a skip, a whir and failure. Over and over and on into the future. And so, part way through a major writing project, my computer was beloved Mac and constant companion was rendered utterly unusable. Not immediately equipped to pay for the repair, I had to hold off until this last week to get a new drive.
I have walked in the valley of darkness, oh my brothers, and I am more convinced of the Mac’s superiority than ever. Fitted with a new drive, my little Mac feels dozens of times faster than the year-old ThinkPad I have to use at work. It just feels like being home. To make it more like home, over the course of the weekend, I’ve been restoring my Mac to just how I like it. I have five easy steps for doing it yourself, so click through to learn how.
Remember 1988? Bill McEwen certainly does. And that’s why he’s the CEO of Amiga, Inc., a little company still churning along based on the stellar reputation that Commodore’s Amiga enjoyed back in the late ’80s. For awhile there, some actually thought the Amiga would really duke it out with Apple for supremacy. And Bill McEwen still thinks it can happen, as he lays out in a baffling interview on Amiga Web:
16) You’ve claimed earlier that OS5 will be better than Mac OS X. Can you tell us in what way?
Details for OS 5 will be made public in the 4th quarter of 2007, and then you will have a much clearer understanding and I will let you decide if what I know to be true is accurate.
Also:
28) In the era of the Mac mini, iPhone, $100 laptop, and Efika, what innovative products can Amiga Inc. bring to the information technology market?
Our plans and product strategy take all of the above question items and others into account. Until I am able to show it to you, I will just have to say that there is plenty of places for Amiga to succeed.
You hear that Apple? A company that thinks this weird picture of a woman with a cell phone belongs on the front page of their website is taking the Mac mini and the iPhone into account. So there! Just consider yourself accounted for! I love true believers.
The Apple blogosphere hills are alive with the sound of rumors!
So, it’s pretty clear that Apple’s iPod and iPhone product line is locked down for the holiday season following last month’s “Beat Goes On” event, right? Right. What’s that leave for new product updates? Why, the glory of the Mac, of course.
The always-enthusiastic, rarely-on-the-money Mac OS Rumors claims that a bevy of big product announcements are coming from Apple “between now and mid-December.”
These include the MacBook Nano (another spin on the long-rumored MacBook Thin) and a rather oddly muddle rumor about both an AppleTV product line featuring optical disc drives (presumably HD-DVD or BluRay) and also a new, even smaller Mac mini replacement called the Mac nano. Now, I have to say, that sounds like exactly the same rumor to me, unless Apple really wants to position the AppleTV as a DVD-player replacement instead of a new device. Personally, I’d rather see them just install some DVR software. But really, would Apple introduce a new AppleTV with a disc slot and lower the profile of the Mac mini? They would look exactly the same.
What are you expecting for Christmas from Apple this year?
What can send dozens of Mac-heads and Apple Geniuses running faster than a basket full of free iPhones? Why a fire alarm, of course. Sunday morning at the main Apple Store in San Francisco, everybody hit the street after a two-alarm ire cleared the space and firefighters tramped around the space.
Some Life Blog has the complete story, but the video above is worth watching just to see the parade of Apple Store employees returning to work after getting the all-clear sign. I don’t know if I’ve seen that many black T-shirts since I last went to a Raiders game!
Everyone who loves Apple’s products is fully aware that the company is innovative, always pushing the boundaries of what’s possible, democratizing breakthrough technologies in the process. How Apple does that, of course, is basically a secret these days. At best, we know that Steve Jobs decrees a product get made, and then it materializes.
The NY Times tries to capture this mystical sense in an article about process innovation published in the Sunday Business section. And I have to say, working in and around this dialogue, the article provides one of the more abstract explanations for the value of innovation I’ve ever seen. It talks about how sweet Intel, Apple and Google are but doesn’t say why they are able to innovate, and what that means to the rest of us. Unless innovation is tied to business growth, it’s an academic exercise. I practically expected a reference to Wikinomics here, the argument is so not grounded in concrete terms:
Yet successful companies realize that maintaining competitive advantage depends heavily on sustaining process innovations. Great process innovators often support basic research in relevant fields, maintain complete control over the creation of every aspect of a product and refuse to rely on outside suppliers for important components. Certainly, there are exceptions to these patterns, but even companies like Apple that buy essential processes on the open market nevertheless invest in gaining a working knowledge of the technologies and an understanding of their future arc.
And that has what to do with process innovation? This is the golden goose so far as companies today are concerned. Apple and Procter & Gamble, for example do have very successful innovation strategies. But abstractly talking about an innovation process and actually realizing one are two different things. And this article provides no actions that can be taken to instill such processes back at our own companies. It’s just more fauning over Google, Apple and Intel. What a squandered opportunity.
Silicon Valley Socialite Om Malik reports that the good people of Yahoo! were recently inspired by none other than Steve Jobs himself:
He told the gathering of 300-odd Yahoo (YHOO) vice presidents that they can do anything. The company with one of the largest Internet user bases can do and achieve anything, he apparently told them. (I am channeling a handful of VPs.) He talked about how Apple (AAPL) was down on its luck and made a comeback. Yahooligans were pretty inspired! Now if they made more of their products Mac friendly!
Malik promises more detail on Steve’s speech soon, but in the meantime, ponder this: Yahoo has 300 VICE-PRESIDENTS! No wonder they need motivation from Steve. Stay tuned — this is a very interesting development. Yahoo and Apple are much friendlier than they were a year ago… Steve doesn’t do motivational speaking for just anyone. It’s always as a personal favor.
As I noted back in June, NBC’s new series “Chuck,” which premiered last night, features Macs galore, including the above Mac Plus, the thinly disguised most powerful computer in the world.
“Chuck” is a cute little show, but the Macs are mostly more interesting than the action. You can see the show in full online here.
O iPhoneless brethren, I feel your pain. None of us can afford the glorious device, despite our love for Apple. Fortunately, Paul Waite has created an amazing DIY music-playing PDA for the rest of us. All you need is a stack of index cards and an iPod shuffle. He calls it the Hipster PDA Shuffle, and the video introducing it is amazing. AMAZING.
Though no photos have surfaced yet, Entertainment Weekly reports that Emmys host Ryan Seacrest interviewed Kathy Griffin on the red carpet tonight, and a certain burly, bearded founder of Apple named Woz a few minutes ago. This is contrary to several denials of the relationship between Woz and Griffin.
Apparently, Seacrest had no idea who Woz was and suddenly opened his eyes after being informed through his ear piece. The clip should air on the west coast around 7 p.m., so keep your eyes peeled for it. I’ll post the red carpet clip as soon as it makes it to the Internet. In the mean time, enjoy a video of Woz explaining Griffin to a fan.
Though Apple’s big iPod announcements last week promise to make video playback the new status quo in digital media players, one minor detail got lost amid the excitement. Though the new video nanos, iPod classics, iPod Touches and iPhones are capable of 480p output via a new Component video connection kit, they won’t be capable of working with third-party video accessories released over the last two years, such as those cool portable DVD player lookalikes that were all the rage a few months ago.
According to b, the new iPods’ TV-out feature requires an authentication chip found almost exclusively in Apple accessories, such as the (now-dead) iPod HiFi and the Universal Dock. Otherwise, the menu item is locked out. There is no apparent technical reason for this, just a monetary one. Pretty skeevy of Apple. anyone feeling burned right now?
In what has now become the most frequent and most frequently unrequited Apple rumor, the company did not announce the availability of Beatles songs on iTunes. Despite featuring Paul McCartney in an iTunes commercial, and Steve Jobs downloading a John Lennon song and a McCartney song during the intro of the iPod Touch, the Beatles catalog is still unavailable for sale as a download.
The only reason I care any more is because it’s such a tease. Jobs is a Beatles fanatic. The lawsuit with Apple Corps is settled. At the end of the day, it’s not a big deal, because everyone who likes the Beatles owns their music in other formats already, but this is just starting to get bizarre.
If you’re wondering where to hang your hat tomorrow morning as Steve Jobs takes the wraps off a new bunch of iPod products (oh, c’mon. Do you really think he would just introduce a leather case and a speaker set? That never happens!), feast your eyes to our colleagues at Wired’s Gadget Lab. They’ll be down in sunny Cupertino, typing like madmen to bring us all the freshest information. If iPhone Socks get announced, you’ll see it there first! The fun begins at 10 Pacific sharp. We’ll see you there.
Just got the chance to watch this absolutely hysterical video that demonstrates the iPhone as rendered by Microsoft. It savages the company every which way for some typical and not-so-typical flaws that show up in MS products. It’s so spot-on, in fact, that it reminds me of the notorious “Microsoft iPod” commercial from a few years back.
Of course, that spot turned out to be generated by Microsoft itself, so it wouldn’t surprise me to learn that this is of similar origin. It’s the kind of video you watch yourself to remember what not to do, you know? Especially since the user who uploaded it has no other videos on YouTube…
In response to a story I posted about a fixed Mac getting repeatedly shipped all over San Francisco, including to a CompUSA, reader Jonathan has produced quite possibly the most appalling story ever, from his attempts to fix an iMac with Apple New Zealand. It’s unbelievable.
Wednesday, day 8. I phone up at lunchtime, hows my Mac doing? Huh? What? The technician is just installing the parts right now and the MAc should be ready some time thisafternoon, but we’re still waiting on the replacement mouse? WTF?
later that day Apple call back. Your iMac is ready to be picked up. What about the mouse? No we’re still witing on that. Can I have my old mouse back in the interim? No, we have to keep that to send back when we get the replacemnet Mosue.
And that’s just the part about the mouse — Jonathan took it in because of a broken SuperDrive. You simply must read on in…
