Very cool post up at Apple 2.0 right now about the connection between press attention and Apple’s marketing efforts. Essentially, as Leander has argued before, the company lays off the advertising a little bit when interest is high. Phil at Apple 2.0 decided to see if Apple then pumps it back up again when things tail off. None-too-surprisingly, press hits about the iPhone are way down from two months ago. Last week, after the company rolled out “All These Years” and “All the Parts,” the volume of iPhone stories went up again.
Oh, Woz. We could forgive all the Segway polo. And the US Festivals. Even the interviews hyping iWoz. But dating Kathy Griffin? Really?
While I’m sure the stand-up comic and star of “My Life on the D-List” has a hidden interesting side that she’s never shown in any of her acting or comedy, she just doesn’t seem like your type. Then again, since I hear you met her after one of her shows, you must share a sense of humor. If you leverage that into a new Bay Area dial-a-joke service like you had back in the day, maybe all will be forgiven.
Sorry for the inactivity over the last week, everyone. A lot of traveling for work, coupled with a massive layover in Kentucky, has kept me from blogging. I’ve got a lot in the works, including an overview (and gentle mockery) of the first-ever issue of MacWorld from February 1984, featuring a profile of Mac fan Bill Gates (yes, I’m serious).
For now, though, enjoy some of the top stories from the week’s absence:
Edited to correct my obvious typo. The more I think about this, the more it makes sense. This would be the perfect platform to introduce a radical mouse replacement for — like a huge trackpad with multitouch. The design language screams multitouch. Curiouser and curiouser.
Original Post: Interesting bit of speculation over at Gizmodo today about the new iMacs we’re all expecting hear about tomorrow. It’s all summed up in the picture they mocked up above. Basically, if the last generation of iMacs was made to look like the big brother of the iPod, why shouldn’t generation tie into Apple’s new top-of-the-line portable lifestyle device the iPhone?
Back when Apple introduced the first Intel iMacs in January 2006, I was quite surprised that the company maintained the identical form factors from the the final PowerPC iMacs, which were only three months old at the time. Thinking about it more, however, it made perfect sense. Apple was deliberately designing to emphasize the reliability of the new technologies. Now that the Intel Macs are runaway hits, it’s time to emphasize the benefits of connecting an iPhone to an iMac. A perfect design strategy.
I wouldn’t buy one, but it’s a lot more credible than the Apple Cinema Display knock-offs people are passing off as iMac shots in this rumor cycle.
This viral video is too meta to be believed. It stars Randi Jayne, the sister of Facebook founder Mark Zuckerberg and David Prager, COO of online TV channel Revision3, which hosts the Diggnation show, and the video’s about an Apple product. It’s like a Silicon Valley intermarriage.
It’s still pretty funny, though. Especially if you’re into parodies of “Freak Like Me.
Fake Steve has been outed by (of all publications) the New York Times, and turns out he’s Dan Lyons, a senior editor at Forbes. Here’s the story: A Mystery Solved: ‘Fake Steve’ Is an Editor
“Mr. Lyons said he invented the Fake Steve character last year, when a small group of chief executives turned bloggers attracted some media attention. He noticed that they rarely spoke candidly. “I thought, wouldn’t it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it.”
Ironically, Lyons was the author of a Forbes hit piece on blogs last year, called Attack of the Blogs. It begins: “Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective.”
Of course, libel, lies and invective is what makes Fake Steve fun, but a lot of it was aimed at his fellow journalists. It was pretty clear Fake Steve was a journalist or editor — given all the pops he made at fellow Silicon Valley scribblers. He called Gawker publisher Nick Denton a “macrocephalic sodomite” (Denton is gay and has a large head).
Now that he’s been outed, it’s going to be pretty uncomfortable for him running into his targets.
UPDATE: Fake Steve has just posted his won entry about the Times story. He’s glad he was busted by the Times and not Valleywag, which has been on the hunt for months. Fake Steve writes:
“One bright side is that at least I was busted by the Times and not Valleywag. I really, really enjoyed seeing those guys keep guessing wrong. For six months Dr. Evil and Mr. Bigglesworth put their big brains together and couldn’t come up with the answer. Guy from the Times did it in a week. So much for the trope about smarty-pants bloggers disrupting old media. Brilliant. My only regret is that we didn’t get a chance to see Bigglesworth take a few more swings and misses.”
Caution: What you don’t know about this post could cause your children to develop psychic powers and revive the dead — with stolen iPods! Also: Alarmism in television news magazines: Are you safe? More importantly, is your cat?
Everyone must watch or read the transcript of Dateline NBC‘s howlingly funny special “\to catch_an i-Jacker” (I swear I didn’t make up any of the odd formatting in the above title, which, um…reminds me of a certain Daily Show segment…). Apparently, the investigative crew was shocked — SHOCKED! — to learn that iPods occasionally get stolen. And worse, sometimes other things get stolen, too!
In Los Angeles, robberies of iPods and other gadgets shot up 34 percent last year.
To make sure iPods don’t kill your children, please click through, and don’t stop until the part where the reporters use a sexual predator tactic in order to catch a thief. No, seriously. You have to see this.
According to The Register, a Microsoft employee who made this hilarious Zune parody ad (featuring his boss, Monkey Boy Steve Ballmer) was fired for his trouble.
The iPhone’s non-user-replaceable battery has been a source of endless controversy since Apple first debuted the device. Some claimed that Apple wouldn’t even be able to sell any iPhones once people realized they couldn’t pop in a spare battery on the road (this idea totally ignoring, of course, the fact that many people, myself included, have never ever swapped cell batteries on the fly…). Others are under the impression that the iPhone’s battery will altogether stop working after either 300 or 400 charges — even though it’s pretty clear that figure states that iPhone battery capacity is more likely to fall to 80 percent after that time. Which is a bit different from 0 percent.
Now, of course, all of this confusion has yielded a class-action suit. Perhaps if everyone would just talk to Philip Elmer-Dewitt at Apple 2.0, this would all get cleared up. He’s put together a very detailed account of the entire battery saga. Check it out, and try not to lose your mind. That way lies madness.
Being a Machead can be a disease. We spend too much on Apple stuff, we get embarrassing temporary (and not-so-temporary) tattoos, and our partners tolerate our obsessions out of love and not much more.
I think such bonds are automatically made null and void if anyone comes home with the above item, which is a 6-foot-tall neon Apple logo sign being auctioned by Huntsville, Ala. Mac store MacResource on eBay. And here’s the deal. Despite currently going for $4,350 at auction (the equivalent of more than 7 fully loaded iPhones!), the reserve has not been met.
Just a week after claiming that Apple’s iPhone had caused wireless network disruptions on its campus, Duke University’s IT organization now blames the trouble on a Cisco network problem.
Cisco worked closely with Duke and Apple to identify the source of this problem, which was caused by a Cisco-based network issue. Cisco has provided a fix that has been applied to Duke’s network and there have been no recurrences of the problem since. We are working diligently to fully characterize the issue and will have additional information as soon as possible.Earlier reports that this was a problem with the iPhone in particular have proved to be inaccurate.
It’s remarkable how rapidly bad news can spread. This story made headlines in the largest publications in the U.S. without any verification — in large part because the investigation hadn’t been completed. Apple tends to attract such negative stories, in part because the company is riding so high these days. Nothing sexier than the iPhone wreaking havoc.
Because, let’s be honest: Network routers having problems isn’t actually news.
The “proof” is that FSJ’s computer has an IP address in Boston — and Ihnatko lives in Beantown. Ergo sum.
The Sitening blog obtained FSJ’s IP address by sending him a special URL in email. When FSJ visited the special URL, it revealed his IP address: 68.160.21.224, which comes from the Boston area.
But I’m skeptical. Andy’s a humorous writer, but the styles are different. And FSJ is obviously a reporter or editor with a Silicon Valley business publication — Forbes or Fortune, or such like — not a specialist Mac writer. The subject matter on FSJ’s blog ranges too far from Apple — he’s obsessed with Sun and Google as he is with Steve Jobs.
When Wired News first contacted FSJ earlier this year to set up a sponsorship deal, my colleague Kevin Poulsen, the ace hacker, used the headers of FSJ’s emails to track him to a hotel in New York, then a public park or cafe in New York (he was probably using free WiFi), and finally suburban Boston.
We assumed Fake Steve was traveling that day. Maybe he took a business trip to New York to his home in Boston. But who knows? Maybe he works in Boston, or that’s where his girlfriend lives?
The only one who knows FSJ’s identity for sure is my boss, Wired News EIC Evan Hansen, who’s keeping mum.
I’m kind of at a loss for words. Apple obviously didn’t invent the Yin Yang symbol, but Microsoft just flipped the Apple Universal logo horizontally and adjusted the highlights. Maybe the metaphors involved in marketing software are all the same, but this is ridiculous.
It’s late July. Do you know who Fake Steve is yet? According to buzz on the web today, a new top candidate has emerged as the fake iCEO, and this one’s actually plausible.
Some clever dudes at Sitening created a tracker link to a fairly lame iPhone haiku, trusting that Fake Steve would take the bait. He did, and they traced it to a Boston IP address. That points to Andy Ihnatko so far as the Sitening guys are concerned (and most of the rest of the commenters). It’s also consistent with previous accusations, including one from Fake Steve Ballmer.
What’s my take? Well, it makes sense, if nothing else. I can’t think of many people I would call “Macintosh Humorists,” but Andy is one of them. His old MacWorld columns were a hoot, and I learned many key phrases from him, including “web that smut!”
On the other hand, I don’t actually ever want to know who Fake Steve is – his anonymity makes him powerful, and even leaves open the possibility it’s actually Real Steve (it’s the perfect cover!). Unfortunately, we probably will know, and soon, and the fun will be gone.
This all makes me think of Mac the Knife, the weekly rumor columnist for MacWeek back in the day. No one ever copped to penning the column, which was the best in the business at its time. There’s a prevailing rumor that former editor Matthew Rothenberg was MtK, but it’s never really been proven. And that’s powerful. We’re in a different era now, but it makes me nostalgic for a time when the silent crusader could remain silent.
But Andy, if it’s you? You’ve been doing a great job. Keep up the good work – or get John Mackey to do it for you.
Update: Ben Rudolph, Parallels’ spokesman, says the ad’s removal is nothing major:
Nah, just testing out some marketing concepts, getting feedback, etc. Nothing that sordid. :)
Original post: Remember when the Internet was 89 percent “Get a Mac” parodies? You know, back before bad iPhone parodies were in vogue? Well, that era briefly resumed today as Parallels, makers of virtualization app Parallels Desktop, posted their own “I’m a Mac, I’m a PC” commercials. As you might expect, the traditional rivals work together well for the first time ever in the four Parallels parodies.
Then, as suddenly as it arrived, the post vanished. Not only is the official blog linking the files gone, but the videos are clear off of YouTube. You can read the original link at a Google cache, and it’s clear that this was a deliberate PR campaign to start:
Everyone’s seen Apple’s great “I’m a PC. I’m a Mac.” commercials, and you knew it was only a matter of time before we did our own.
We took a different approach than the “official” ads…rather than talking about why PCs and Macs are different and arguing which is better, we decided to show how you can experience the best of both worlds with Parallels Desktop for Mac.
Take a look. They’ll (hopefully) make you laugh:
I’ve written to Parallels to see if Apple is involved with a C&D here. I would be surprised to learn that this isn’t protected as parody – I don’t believe the rules are different if the creator has a commercial interest. Still, a mystery.
This is great news. I couldn’t be more delighted that BBC journalist Alan Johnston’s kidnapping didn’t end tragically. He’d been detained for 16 weeks and his release was negotiated by Hamas, now in control of Gaza.
He told the BBC: “It is the most fantastic thing to be free.”
Normally, I wouldn’t believe any photos of iPhone use this close to launch, but the above picture of three of the devices from 9to5Mac looks too crummy to be fake. Has the first outside blogger wrangled a collection of the mighty phones?
Kudos to Alec Sutherland, who has put together the best fake ad for a real product I have ever seen in the form of “iPhone New York,” a brilliant, professional spot that shows people of every language and culture raving about the iPhone. I almost teared up, and I’m all West Coast and stuff. Bonus points for use of “Young Folks” by Peter Bjorn and John, too.
I think Apple’s very demo-oriented “Here’s what it can actually do” campaign is perfect for the iPhone launch, but a treatment like this one could kill for a second phase. They should call Sutherland when the time comes.
Of all the weeks to need to drive my car. As widely reported on the Net, most notably at Engadget, we’ve got what looks to be a legit iPhone sighting, courtesy of a snap by Mark Trammell. And not just anywhere, but on Caltrain, the San Francisco to Silicon Valley commuter rail I normally ride twice a day. But this is what happens the second you stop watching for it. The Boy Genius Report suggests the user in question might actually be Mike Matas, an icon designer. I’m not sure the resemblance is strong enough…
If you’re among the many people in the United States who either can’t use AT&T/Cingular or choose not to use the carrier’s services based on negative experiences, take heart — there still might be a way to use an iPhone without the company’s blessing. The iPhone ships in four weeks. And though Apple is officially keeping the device exclusive to AT&T for five years, never underestimate the black market for unlocked phones.
According to Ars Technica, Pure Mobile is now claiming it will sell unlocked iPhones for an undisclosed (read: EXORBITANT) rate almost as soon as the devices hit the market. As a T-Mobile user, this is very heartening news, but I can tell you there is no way I’m going to spend $1,000 or more for an iPhone. Maybe when the iPhone nano hits in two years, and someone unlocks that…
Anyone willing to take the unlocked plunge?
BBC News: “A video has appeared on the internet showing the first pictures of BBC correspondent Alan Johnston since his abduction in Gaza on 12 March. It is said to have been posted by the Army of Islam, the group that says it is holding the reporter.
In the video, Mr Johnston says he is in good health and that his captors have treated him well.”
This is great news. I hope to God he’s released without harm.
The next four weeks are going to be crazy. Maybe, once the iPhone is truly released into the wild, hysteria over sightings will recede until that day, however, the Internet is wild with any news of an iPhone in public. I won’t even cover one of the big iPhone stories of the weekend here (a photo of a man who is either holding an iPhone or possibly any other object that fits in the hand is not news), but I am intrigued by this video find.
It purports to be an Apple Store employee sneaking an iPhone onto the floor of the shop, then shooting video of himself being shown on a store iMac’s iSight. It looks pretty real. It could be faked pretty easily, though it would basically have to b e done with another camera phone or pocket video recorder dressed in an iPhone costume. What do you think?
It has seen just four updates since inception, one of which was so insignificant in Apple’s own eyes that the company didn’t even bother to draft a press release. Even now, the current minis’ 1.66GHz and 1.83GHz Core Duo processors are a far cry from the silicon offered in the rest of Apple’s PC offerings.
Well, that’s actually to be expected. And I would say that hardware is significantly better than a lot of low-end PCs from other manufacturers. But that’s neither here nor there. Apple needs the Mac mini just to get people looking for a cheap Mac in the door. The AppleTV might be incredibly popular as a hackable Mac substitute, but that’s not what it is out of the box. Apple still needs a low-end entry, and the Mac mini costs very little to develop and revise. I don’t see Apple just walking away.
And this quote says it all:
Whether Apple will squeeze another revision from the mini, and how long it plans to allow existing models to linger, are both unclear.
Oh, so at some point in the future, possibly after Apple releases new Mac minis, Apple will stop selling the Mac mini. Yep, dead as a doornail. What?
MacRumors founder Arnold Kim makes a very interesting point regarding the rumored new MacBook Pros and iMacs that Piper Jaffrey analyst Gene Munster unleashed on an unwitting public yesterday. Like many others, I was fairly impressed that Munster took the trouble to determine the average life cycle of both iMac and MacBook Pro generations.
Well, as it turns out, Munster might not have calculated the numbers himself:
These numbers correlate exactly to the [MacRumors] Buyer’s Guide averages. Some have asked couldn’t he have come up with these numbers on his own? It’s possible, but exceedingly unlikely as he would have had to choose the same releases (2002 PowerBook, 2003 iMac) to start counting in order to achieve the exact same averages.
Kim also implies that Munster’s assumption that Apple will release new Macs at WWDC might be directly drawn from an earlier ThinkSecret report, which makes the reliability of tech analysts’ reports about Macs questionable. Which they absolutely are.
Apple is the rare computer company that won’t play nice and let analysts see their stuff earlier than the general public. There’s no question that most reports or based on assumptions and reading rumor sites. I do question a commenter’s conclusion that any of this is new. From what I can tell, the Mac rumor sites have been ahead of the analysts since the day Steve came back.
