News - page 2356

New Macs at WWDC? (Well, Yeah)

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Analyst Gene Munster (not to be confused with Herman) today predicted that Apple will roll out new MacBook Pros and iMacs at the Worldwide Developer Conference in June. That’s not the world’s edgiest guess, given that it’s been almost nine months since either product line was updated. What is rather shocking is Munster’s baffling logic for the update:

Munster added that he “expects” new MacBook Pros (1, 2) to make a
showing at the developer conference and that it’s “also possible” that
Apple will introduce a redesigned iMac. He notes that on average, the
Cupertino-based company has updated its professional notebooks every
182 days, with the most recent generation having launched 209 days ago
(data presumably gathered via help from the MacRumors buyer’s guide).
Similarly, he said, iMacs have traditionally seen updates every 168
days but the current generation is now a whopping 257 days old.

Wow, and I thought it was just that Intel had new processors on the market and Apple’s just about last to roll out hardware sporting the chips. I am mildly interested in the rumor that the iMac would actually be redesigned and not just refreshed. Looking back at it, the timing might be right. The iMac G4 was on the market for about 30 months, and we’re now at 33 months for the iMac G5 enclosure. I think Apple is more than due for a real new design statement on its computers, so this will be one to watch.

Image via Wikipedia
Via Engadget

Hello Again, ‘Hello.’ Apple Leads Ad Revival

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Interesting article in the New York Times today about the resurgence of the world “Hello” as an ad tagline. Apple has a long tradition of using the word dating to the original Mac, so it’s only fitting that they’ve revived it for the iPhone, but this is a bigger trend, as reflected in the creepy “Hello, Delicious” ads for Level Vodka:

“Advertising being an annoying, interruptive medium, ‘Hello’ is kind of
a nice salutation, a friendly way of introducing yourself,” said Lee
Clow, chairman and chief creative officer at the TBWA Worldwide unit of
the Omnicom Group who has long worked for Apple.

That’s one way to view it. You know what I think it is? It’s Thursday, that’s what it is.

Extra Reading, If You’re Bored

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If you’ve ever wondered exactly what I mean when I talk about innovation, feel free to take a gander at my other two blogs, both of which pertain to the subject. This stuff has a huge influence on my thinking about Apple, so it might help you understand where I’m coming from a bit more.

The first blog, Better than New, is one I run with a friend. It’s basically like what we do here, but as it pertains to design, innovation, cultural needs, stuff like that. It’s newer but way more frequently updated.

The second, Pattern Linguist, is a misguided attempt to blog the complete history of the field of innovation as we know it today. It takes a long time to research, and I tend to be thoughtful instead of snarky here. Still, there’s ample fodder at both. Check ’em out!

Whose House? Apple’s House

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I snapped this photo walking home through Union Square the other night. It was a huge Volkswagen outdoor advertisement on a pillar, and someone decided to let the German carmaker know who runs San Francisco. It can only be Apple.

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The Saga of a Fake Apple Internal Memo

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In case you missed it, the full story of how Engadget came to post a fake Apple internal memo announcing delays of the iPhone to October and Leopard to January is now up at the site. It’s pretty a long and pretty involved tale, but the most interesting piece is this: Someone with access to Apple’s internal e-mail systems sent the original memo. Apple sent a second e-mail denying that the first message was real, but it all feels fishy.

After all, we know Apple has started fake rumors in the past just to flush out leakers. Could the Steve now be applying this logic to his own employees?
Regarding yesterday’s Apple news [Engadget]

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John Mayer Betrays Apple with a (BlackBerry) Curve-ball?

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John Mayer never ceases to irritate. Much as I love Steve Jobs and Apple, their insistence on putting the soft-rock crooner on the stage whenever they roll out a new product always grates. At this January’s iPhone introduction, the rumor was that Paul and Ringo would take the stage to kick off Beatles music on the iTunes Store, but we got John Mayer yet again.

And now, to what purports to be his own blog, Mayer has allegedly announced that he has an advance copy of RIM’s BlackBerry Curve, a direct iPhone competitor with a similar feature set, if implemented in a less-exciting way. In Benedict Arnold’s own words:

Just got an advance of the Blackberry Curve… I guess you could say I’m ahead of the… Nevermind.

lights will guide you home…

But never back to Cupertino. Who’s with me? No more Steve-notes for Mr. Mayer?

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Analysis: Wait, Are Sun, Google and Apple Teaming Up or Ready to Kill Each Other?

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Silicon Valley makes no sense. In January, Apple and Google got so close that the rumor mills buzzed with word that they would form an alliance with Sun to take on Microsoft…again. Yesterday, Sun made some pretty big announcements: They rolled out JavaFX development platform, which truly promises to deliver on the dream of “write once, run everywhere” that the company has promised since it launched Java more than a decade ago, and that always means more opportunity for apps to come to the Mac.
On the other hand, they showed off a mobile phone platform that will try to compete with Apple’s iPhone by, you know, LOOKING EXACTLY LIKE AN iPHONE, but across manufacturers and at a cheap price. While I think Apple’s ability to make data syncing a snap is the real competitive advantage of the iPhone and that the company’s implementation of multitouch will be better than anyone else’s, I still think other companies aren’t out for the count yet. Sun might be making the platform for that competition. And the Valley is still buzzing on word that Google might release its own phone. So why are Apple, Google and Sun best buds one moment and worst enemies the next?

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Two Online-Only “Get a Mac” Ads Available — And Bad

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As if to counter the high quality of “Choose a Vista” and the other two official “Get a Mac” ads rolled out yesterday, two rather poor and underdone unreleased ads have trickled to the web. And they’re dire, making lame jokes about drivers and viruses. Let’s just hope these literally came from the cutting-room floor, shall we?

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New ‘Get a Mac’ Ads Mock Vista Again and Again

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The more I try to cantankerously deny my love for Apple’s “Get a Mac” ad campaign, the more they manage to win me over. The best of a new crop posted Monday night is “Choose a Vista,” which features John “PC” Hodgman spinning a game wheel to select a version of Vista. Cries of “Big Operating System! Big Operating System! Daddy needs an upgrade!” Will stay with me for a long time. The other ads, “Genius” and “The Party’s Over” are after the jump.

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Cult of Mac Invades BusinessWeek Innovation Blog

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Apple owns the discourse around design and innovation these days. Everyone wants to be like Steve Jobs, and everyone wants to invent the new iPod. People also want to be Google, but being Google seems to be a lot harder, and the founders aren’t terribly charismatic, so Apple gets a lot more attention regardless.

As a result, and because of the world I live in at my day job, I get into a lot of discussions about the role of design strategy and the value of innovation. Specifically, that understanding what people really need is the best way to create new products, services and businesses that will really connect with people.

All of which is a preface to encourage you to check out a comment of mine that BusinessWeek Innovation honcho Bruce Nussbaum highlighted into a blog post over there. It was at the end of a business day, so I think I might sound a little more snarky than I meant to:

YouTube’s actual future is far from certain, and Second Life will surely be passed by another player, as it superceded The Sims, which superceded a lot of MUDDs and the like. Bill Moggridge even asked, “What is the YouTube of design?”

And I have to say, I don’t particularly care. YouTube, Second Life, Flickr, Vlogs, blogs, they’re all different solutions trying to meet some very core needs of people, whether they know it or not. And needs outlast solutions. I won’t perform a straight-up needs analysis on these sites, but they definitely come from wanting to express oneself creatively, connect with other people, feel famous or even lead a different life, as in the case of Lonely Girl 15 and some others.

By the time we start analyzing a solution, the next way to meet the needs it addresses is already underway. We’re going to miss the most important opportunities unless we see beyond the fun and exciting solution we hold in our hands.

Check it out.

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Speaking about Nike + iPod at Stanford

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I know this is late notice, but I wanted everyone to know that I would be speaking about the Nike + iPod at the Second International Conference on Persuasive Technology April 26 with my Jump colleague Conrad Wai.

Persuasive tech, if you’re scratching your head right now, is any technology that attempts to persuade its user to do something differently. This includes smoking cessation aids, political attitude adjusters, fitness motivators, with the Nike + iPod Sport Kit obviously being the latter.

Conrad and I are putting a stake in the ground: Persuasive Technologies Should Be Boring.

Anyway, I thought you might want to know. We’ll be posting our paper on the subject to the Web in the next few days, so I’ll hook you up when the time comes.

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Apple Seeks iPhone Tech Support Representatives

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Hey there, college seniors! Looking for a great first job in beautiful Austin, Texas? Know a lot about phones and iPods? Apple is looking for you! Yes, the signs are out that the iPhone is really almost here: Apple is hiring iPhone tech support representatives, and you could get in on the ground floor. It looks like a typical tech support job for Apple, but I found this quite funny:

Preferred Qualifications:

“¢ Experience with Microsoft applications such as Office or Outlook
“¢ Ability to navigate in the Windows environment –œ such as getting basic system information, explorer navigation
“¢ Basic understanding of hardware configurations –œ such as USB vs. Firewire
“¢ Knowledge of Device manager –œ( Knowing when something is connected/mounted)
“¢ Knowledge of program files and system files in Windows
“¢ Experience with troubleshooting external devices in Windows
“¢ Understanding specific media file types used by iTunes/iPod/iPhone –œ AAC, Mp3, Wav, mpeg4
“¢ Basic installation and removal of application in Windows.
“¢ Experience with iTunes in Windows

“¢ Must act independently and be self-motivated
“¢ Excellent interpersonal skills
“¢ Must act independently and be self-motivated
“¢ Ability to work in dynamic situations

Now, one interpretation of the bolded line items is that Apple recognizes that many, if not most of its iPhone customers will be Windows users, not Mac people. I prefer to believe that Apple understands that Windows users won’t be able to figure out how to troubleshoot their own problems. The Mac folks will be fine. Please note, by the way: It’s doubly important to act independently and be self-motivated for this job!

AfterCollege – Entry Level Jobs & Internships
Via Digg.

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New UK Get A Mac Ad Splits Off From American Campaign

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Posse

The international spin-offs of Apple’s Get a Mac ad campaign are quite wonderful. The newest UK spot, “Posse,” is an all-new spot created specifically for the UK market — the others have copied U.S. ads. I’m really quite partial to it, if only because I adore Mitchell and Webb. I love the real shame on the faces of the MS Office folks as they refuse to come home. It’s awkward, just like “Peep Show” was. Click through the jump to watch the YouTube version.

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Mockup: iPod PowerBox G7

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What do you get if you cross an iPod, a boombox and a Mac Pro?

A: the iPod PowerBox G7

Unfortunately, this is just a mockup by someone called “Greg” but I like its styling. It’s got one too many handles though.

Link.

The Latest in Mac Knitwear From Europe

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More from our Greek friend Anthony (see below). Not only is Anthony’s house in Athens filled with Macs, his wife Christine made him some Mac knitwear to wow Athens with.

Above is his handmade waistcoat featuring the famous Apple logo. Below is Anthony’s Mac sweater with the Happy Mac on the front and Sad Mac at back.

Link to Anthony’s cult of mac Flickr set documenting more of his Apple obsession.

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What The? DLO Creates iPod Case That’s Different!

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It takes a lot to surprise me in the iPod accessory market these days. The new DLO Jam Jacket managed it. Amid a sea of seriously generic cases, the company came up with a good way to manage the headphone cord of standard iPod headsets. And it’s not ugly! That alone puts it ahead of 70 percent of iPod cases.
On the downside it, appears to only work with 30GB models, not the full 80. But it’s only $20, so it would be hard to go wrong at the price, anyway.
DLO | Jam Jacket with Cord Management
Via iLounge

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Apple Loses Banner at NAB

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Apple is better at presenting its product launches than anyone else. Which is why it’s so funny when things go slightly wrong. Eastern Illinois University student Laura K Fennema uploaded this quick snapshot from the National Association of Broadcasters conference, where Apple’s Final Cut Studio 2 banner began to melt and come off in strips.

Hilarious. And, wouldn’t you know it, Apple’s video rivals Avid are the ones who helped get the clip posted. I doubt it will do anything about the charge of Final Cut Server, though…

Via Digg.