November 23, 2010: An early Apple-1 computer, complete with its original packaging and a letter signed by Steve Jobs, sells for $210,000.
At the time, it ranks as the most expensive personal computer ever sold at auction. That makes sense, because it’s an incredibly rare find. The working Apple-1 is thought to be one of only approximately 50 still in existence.
November 22, 2005: Two-and-a-half years after opening its virtual doors, the iTunes Music Store enters the list of top 10 U.S. music retailers. While iTunes sales numbers can’t yet match the selling power of established retail giants like Walmart, Best Buy and Circuit City (or fellow tech company Amazon), this milestone nonetheless represents big news for Apple — and digital music distribution as a whole.
November 21, 1985: Following Steve Jobs’ departure, Apple comes close to signing its own death warrant by licensing the Macintosh’s look and feel to Microsoft. The Apple-Microsoft deal — struck by Microsoft co-founder Bill Gates and Apple CEO John Sculley — comes hot on the heels of the Windows operating system’s release.
The pact gives Microsoft a “non-exclusive, worldwide, royalty-free, perpetual, nontransferable license to use [parts of the Mac technology] in present and future software programs, and to license them to and through third parties for use in their software programs.”
Oh, boy!
November 20, 2007: In a milestone for iTunes movie distribution, Purple Violets becomes the first feature film to launch exclusively on Apple’s platform.
A romantic comedy directed by Edward Burns, Purple Violets stars Selma Blair, Debra Messing and Patrick Wilson. With limited offers from Hollywood’s traditional players, the filmmakers pin their hopes on iTunes distribution as an alternative way to get their movie in front of viewers.
November 19, 2013: Apple gets final approval from the Cupertino City Council to proceed with building a massive second campus to house the iPhone-maker’s growing army of workers in California. Regarding the new Apple headquarters, Cupertino Mayor Orrin Mahoney issues a simple message: “Go for it.”
However, the massive structure — with an innovative circular design that will earn it the nickname “the spaceship” — remains years away from opening, despite Apple’s ambitious schedule.
November 18, 2003: Apple debuts its 20-inch iMac G4, the company’s biggest flat-panel all-in-one computer ever.
The introduction makes an already superb Mac even better. Somehow, though, the additional screen real estate makes the new Mac weigh twice as much as the 17-inch model.
November 17, 1995: Apple releases the first beta version of its new Mac OS Copland operating system to approximately 50 developers. Not so much a Mac OS update as a totally new operating system, it offers next-gen features designed to help Apple take on the then-mighty Windows 95.
Sadly, Copland OS will never reach the public.
November 16, 1982: Intent on giving Apple’s upcoming personal computer a memorable name Steve Jobs pens an impassioned plea to audio company McIntosh Laboratory. In the letter, he asks permission to use the name “Macintosh.”
You can probably guess how the resulting discussions turned out!
November 15, 1990: Cupertino wins a design patent for the Apple Extended Keyboard II, arguably the greatest computer keyboard of all time.
Delivering the perfect combination of durability, feel and a pleasing click-clack sound, the Extended Keyboard II will become a mainstay of pro-grade Apple setups during the early 1990s — and perhaps the best-loved keyboard in Apple history. Courtesy of an ADB-to-USB adapter, some people continue to use these input devices today.
November 14, 2006: Apple teams up with a slew of airlines to offer the “first seamless integration” between iPods and in-flight entertainment systems.
A special dock will let iPod owners use the devices to play music and videos on planes’ seat-back displays. The plan promises to rid the world of old-fashioned in-flight movies and printed magazines.
November 13, 2013: Apple and Samsung head back to court to determine how much the Korean company must pay for having copied the iPhone. Cupertino asks Samsung for $379 million in damages for ripping off key iPhone technical and design features.
Apple arrives at that number based on estimated lost profits, royalty rates and the $3.5 billion worth of copyright-infringing devices Samsung sold during the period in question.
November 12, 1996: Apple lays out a wild plan to get into the restaurant business, saying it will open a chain of Apple Cafes with a touchscreen point-of-sale system. A bit like the company’s future retail stores — but without the computers and iPhones for sale — the Apple restaurants would open in cities around the world.
The first, Apple says, will be a 15,000-square-foot restaurant in Los Angeles, opening in late 1997.
Spoiler alert: None of this happens.
November 11, 2015: Apple’s first iPad Pro goes on sale after months of speculation about the giant-size tablet. With its much larger screen, professional-oriented targeting and dreaded (optional) stylus, the 12.9-inch iPad Pro represents Apple CEO Tim Cook’s cleanest break yet from Steve Jobs’ vision for iOS devices.
And it turned out all the better for it!
November 10, 1983: Microsoft tells the world about an upcoming product called Windows that will bring the graphical user interface to IBM PCs. Although Microsoft’s announcement about the new operating system comes before Apple launches the Mac in 1984, Windows 1.0 won’t actually ship until November 1985, earning it an early reputation as “vaporware.”
At the time, Apple doesn’t view Windows as much of a threat. That doesn’t take long to change, however.
November 9, 1994: Gil Amelio, a businessman with a reputation as a talented turnaround artist, joins Apple’s board.
Coming off his impressive revitalization of two other tech companies, National Semiconductor and Rockwell International, Amelio’s appointment at Apple sparks widespread celebration. Many Apple watchers think his arrival means the company’s dark days are over. Sadly, Amelio’s turnaround tricks won’t work in Cupertino.
November 8, 1984: After initial Mac sales prove disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” marketing campaign to encourage people to give the revolutionary new computer a chance.
The promotional strategy advises people to drop into their local retailer and “borrow” a Macintosh for 24 hours. The idea is that, by the time potential customers need to return the Mac, they will have built up a bond with it — and realized they can’t live without one of Apple’s computers.
While 200,000 would-be customers take advantage of the offer, Apple dealers absolutely hate it.
November 7, 1997: Apple releases the Newton MessagePad 2100, the last and best iteration of the company’s early line of handheld devices.
Among its improvements over previous generations, the MessagePad 2100 packs expanded memory, enhanced speed and upgraded communications software. Nevertheless, the Newton’s fate is sealed. Apple CEO Steve Jobs, freshly returned to the company, will scrap the product line within months.
November 6, 2003: After porting iTunes to Windows, Apple sets a new record for digital music sales: a massive 1.5 million downloads in one week.
Bringing iTunes to PC users opens up a new, lucrative market for Apple. The record-breaking sales clock in at five times more than the 300,000 downloads that file-sharing service Napster (remember it?) achieved in its debut week. And 1.5 million is double the 600,000 iTunes downloads per week Apple reported selling to Mac users prior to the Windows release.
November 5, 2009: Fortune magazine names Steve Jobs “CEO of the decade.” The accolade comes just four months after Jobs returned to Apple after undergoing a liver transplant.
The business publication credits Jobs with transforming multiple industries, as well as continuing Apple’s meteoric rise. These achievements seem particularly noteworthy considering the tough economic conditions of the 2008 financial crash.
November 4, 1997: Apple unveils its plan to open small “store within a store” sections inside CompUSA outlets around the United States.
In a step toward the flagship Apple Stores that would launch four years later, Cupertino-trained employees will staff these mini-stores. The move gives Apple a bit more control over the way its products get displayed and demoed to consumers.
November 3, 2010: Apple prepares to launch the Mac App Store, publicly accepting app submissions from registered developers — and kicking off a gold rush among coders.
After witnessing the enormous sums of money raked in by early entrants in the iOS App Store, developers flood Apple with new Mac apps.
November 2, 2012: The first iPad mini goes on sale, shrinking both the size and the price tag of Apple’s groundbreaking tablet computer.
With a reduced screen size of 7.9 inches – instead of the then-standard 9.7 inches – the original iPad mini is the fifth iPad to be released by Apple. Critics hail Apple’s most affordable iPad ever, although some people complain about the tablet’s lack of a Retina display.
November 1, 2007: Six months after Steve Jobs showed it off, the original iPhone becomes Time magazine’s “best invention of the year.”
The iPhone stands out from the rest of 2007’s gadget pack, which includes the Nikon Coolpix S51c digital camera, the Netgear SPH200W Wi-Fi Phone and the Samsung P2 music player. Remember those? (Yeah, we thought not.)
October 31, 2005: Less than three weeks after launching video downloads with iTunes 6, Apple reveals that it has already sold more than 1 million music videos.
Apple’s dive into the online digital video market — with 2,000 music videos, Pixar short films and a selection of hit TV shows for $1.99 — looks like the logical next step after selling individual songs on iTunes. Passing the 1 million download benchmark so quickly suggests the plan is a roaring success.
October 30, 2009: Two years after launching in the United States, the iPhone finally goes on sale in China, giving Apple a chance to reach the world’s largest market.
A number of regulatory hurdles previously blocked Apple’s access to China, including restrictions on Wi-Fi functionality. With those problems solved, Apple offers the iPhone 3GS to the country’s 1.3 billion people, most of whom do not yet own smartphones.