October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.
Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.
October 28, 2012: More than a year after Steve Jobs’ death, the luxury yacht he commissioned is shown off for the first time, launched from a shipyard in North Holland. Called Venus, the distinctive-looking yacht was one of the big personal projects Jobs pursued in his last years.
As Jobs told biographer Walter Isaacson, “I have to keep going on it. If I don’t, it’s an admission that I’m about to die.”
Sadly, Jobs never lived to see the finished vessel.
October 27, 1999: Dell Computer overtakes Apple in the educational market, stealing Cupertino’s crown as the top company selling computers to U.S. schools. Dell’s cheap Windows PCs make sense for schools looking to buy computers without breaking the bank.
Steve Jobs, still in the process of rebuilding Apple after its near-collapse in the 1990s, faces heavy criticism for ignoring one of the company’s strongest markets.
October 26, 2004: Apple debuts the iPod Photo, a device capable of putting not just 15,000 songs in your pocket, but also 25,000 photographs. The new device “lets you take your entire music and photo library with you wherever you go,” Apple says.
It is the first iPod to offer a color screen and the ability to display digital images and album cover art. The iPod Photo represents a big step forward in the functionality of Apple’s iconic music player.
October 25, 2003: Mac OS X Panther arrives on Macintosh computers, bringing several useful new features and making Safari Apple’s default web browser for the first time.
The new Exposé feature in OS X Panther lets Mac users instantly view all open windows at once. And the new iChat AV allows people to talk with audio and video as well as text.
October 24, 1988: Three years after leaving Apple, Steve Jobs prepares to launch the NeXT Computer, a machine he hopes will cement his reputation as a tech genius and blow away the machines produced by Cupertino.
The new NeXT Computer receives a wave of positive publicity. Fawning stories show exactly what the 33-year-old Jobs has been working on — and what’s coming next.
October 23, 2001: Apple CEO Steve Jobs introduces the first iPod, a device capable of storing an entire music library in a highly portable package.
The first-generation device boasts a 5GB hard drive capable of putting “1,000 songs in your pocket.” That may not sound too dazzling in a world in which people can stream the massive Apple Music library from their iPhones, but it was a game-changer at the time!
October 22, 2008: During an Apple conference call, Steve Jobs reveals that a user downloaded the 200 millionth app from the App Store that very day.
The news comes less than five months after the launch of the App Store, and only a month after Apple surpassed 100 million app downloads.
October 21, 1991: Apple launches its PowerBook 100 series. The lightweight laptops quickly become one of the most important tech gadgets of all time.
These devices will almost single-handedly turn notebook computers into mainstream technology. Apple’s subsequent success in this category — whether it’s the current MacBooks or even the rise of mobile devices like the iPhone — owes a huge debt to the PowerBook 100 series.
October 20, 2009: Apple goes big with its iMac redesign, introducing the first 27-inch all-in-one Mac.
The sleek, sophisticated aluminum unibody design looks so good that the iMac will remain virtually unchanged for years. As with the first Macintosh with a built-in CD-ROM drive, the iMac’s 27-inch display represents a sea change for tech. The big, beautiful screen signals that larger displays need no longer remain the domain of pampered professionals.
October 19, 1992: Apple launches the Mac IIvx, the first Macintosh computer to ship with a metal case and, more importantly, an internal CD-ROM drive.
The last of the Macintosh II series, the Mac IIvx experiences one of the more notorious price adjustments in Apple history. Within five months of shipping, Apple slashes the computer’s launch price of $2,949 to $1,899. That’s one way to reward early adopters!
October 18, 2010: Just six months after the original iPad debuts, Steve Jobs reveals that Apple’s tablet already outsells the mighty Macintosh computer.
During the company’s fourth-quarter earnings call, Jobs says Apple sold 4.19 million iPads during the previous three months, compared with 3.89 million Macs.
October 17, 1996: Apple launches its Performa 6360 Mac in North America, sold elsewhere as the Power Macintosh 6300/160.
An impressive multimedia Mac, the Performa 6360 comes bundled with a TV/video card. It also lets users make phone calls, listen to CDs, and watch television — all of which seemed amazingly futuristic at the time. As Macs went, it was pretty affordable, too.
October 15, 1993: John Sculley, the former CEO responsible for forcing Steve Jobs out of Apple, is forced to leave the company himself.
When Sculley resigns as Apple’s chairman, he takes $1 million in severance pay, a one-year consulting fee of $750,000, a commitment from Apple to buy his $4 million mansion and $2 million Lear jet, and $2.4 million in stock options. Total take: around $10 million.
October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.
“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.
October 13, 2006: Apple launches its limited-edition iPod nano (Product) Red Special Edition music player, with 10% of profits going to fight AIDS in Africa.
Created in association with U2 lead singer Bono and activist/attorney Bobby Shriver, it’s the first of many Apple philanthropic products. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.
October 12, 2011: Apple launches iCloud, a service that lets users automatically and wirelessly store content and push it to their various devices.
iCloud’s arrival marks the end of Apple’s Mac-centric “digital hub” strategy — and ushers in an age of inter-device communication and non-localized files.
October 11, 1995: Steve Jobs files the paperwork to float Pixar Animation Studios on the stock market.
A turning point in Jobs’ life, the Pixar initial public offering turns him into a billionaire. But things very nearly don’t turn out so well.
October 10, 1993: Apple ships its Macintosh Color Classic II, the last of the 9-inch compact Macs.
Also known as the Performa 275, the Color Classic II will eventually become something of a collector’s item, since Apple released it only in Canada, Asia and Europe.
October 9, 1991: A court orders Apple to pay $26.5 million to Apple Corps, The Beatles’ record label and holding company, for trademark infringement. The end of this Beatles versus Apple lawsuit marks the second time Cupertino is forced to pay the English rock band.
The ruling comes a decade after Apple swore it would never get into the music business.
October 8, 2014: Apple says it is “surprised” after GT Advanced Technologies, the supplier previously rumored to make ultra-strong sapphire glass displays for the iPhone 6, says it will file for bankruptcy.
The announcement appears to mark the end of the road for sapphire glass iPhone screens, a highly anticipated upgrade that promised to make devices more durable but never arrived.
October 7, 2011: Two days after the death of Steve Jobs, Apple opens preorders for its next-gen iPhone 4s.
The last iPhone that Jobs worked on directly, the 4s boasts a speedier A5 chip, improved 8-megapixel camera with 1080p HD video recording, and — most significantly — Apple’s new AI virtual assistant, Siri.
October 6, 1997: Michael Dell makes an incredibly bleak appraisal of Apple’s fortunes. Asked what he would do with the struggling company, the founder of Dell Inc. says he would “shut it down and give the money back to the shareholders.”
As incorrect forecasts go, this ultimately will go down as one of the more notable in tech history. But it doesn’t seem that way at the time.
October 5, 2011: Apple co-founder Steve Jobs dies at the age of 56 in his home in Palo Alto, California.
Jobs’ official cause of death is respiratory arrest arising from complications related to a rare type of pancreatic cancer. He was diagnosed with cancer eight years earlier, and officially stepped down from his role as Apple CEO in August 2011, just weeks before his death.
October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri.
A groundbreaking example of artificial intelligence in action, Siri’s debut fulfills a long-term dream at Apple. In fact, the company first predicted such a feature in the 1980s — with the Siri launch coming at almost the exact month Apple envisioned.