October 27, 1999: Dell Computer overtakes Apple in the educational market, stealing Cupertino’s crown as the top company selling computers to U.S. schools. Dell’s cheap Windows PCs make sense for schools looking to buy computers without breaking the bank.
Steve Jobs, still in the process of rebuilding Apple after its near-collapse in the 1990s, faces heavy criticism for ignoring one of the company’s strongest markets.
October 26, 2004: Apple debuts the iPod Photo, a device capable of putting not just 15,000 songs in your pocket, but also 25,000 photographs. The new device “lets you take your entire music and photo library with you wherever you go,” Apple says.
It is the first iPod to offer a color screen and the ability to display digital images and album cover art. The iPod Photo represents a big step forward in the functionality of Apple’s iconic music player.
October 25, 2003: Mac OS X Panther arrives on Macintosh computers, bringing several useful new features and making Safari Apple’s default web browser for the first time.
The new Exposé feature in OS X Panther lets Mac users instantly view all open windows at once. And the new iChat AV allows people to talk with audio and video as well as text.
October 22, 2008: During an Apple conference call, Steve Jobs reveals that a user downloaded the 200 millionth app from the App Store that very day.
The news comes less than five months after the launch of the App Store, and only a month after Apple surpassed 100 million app downloads.
October 21, 1991: Apple launches its PowerBook 100 series. The lightweight laptops quickly become one of the most important tech gadgets of all time.
These devices will almost single-handedly turn notebook computers into mainstream technology. Apple’s subsequent success in this category — whether it’s the current MacBooks or even the rise of mobile devices like the iPhone — owes a huge debt to the PowerBook 100 series.
October 20, 2009: Apple goes big with its iMac redesign, introducing the first 27-inch all-in-one Mac.
The sleek, sophisticated aluminum unibody design looks so good that the iMac will remain virtually unchanged for years. As with the first Macintosh with a built-in CD-ROM drive, the iMac’s 27-inch display represents a sea change for tech. The big, beautiful screen signals that larger displays need no longer remain the domain of pampered professionals.
October 19, 1992: Apple launches the Mac IIvx, the first Macintosh computer to ship with a metal case and, more importantly, an internal CD-ROM drive.
The last of the Macintosh II series, the Mac IIvx experiences one of the more notorious price adjustments in Apple history. Within five months of shipping, Apple slashes the computer’s launch price of $2,949 to $1,899. That’s one way to reward early adopters!
October 18, 2010: Just six months after the original iPad debuts, Steve Jobs reveals that Apple’s tablet already outsells the mighty Macintosh computer.
During the company’s fourth-quarter earnings call, Jobs says Apple sold 4.19 million iPads during the previous three months, compared with 3.89 million Macs.
October 16, 2003: Six months after opening the iTunes Music Store for Mac owners, Apple expands the service to cover Windows PCs as well.
Apple CEO Steve Jobs later quips that making iTunes available to Windows owners is akin to “giving a glass of ice water to somebody in hell.”
October 15, 1993: John Sculley, the former CEO responsible for forcing Steve Jobs out of Apple, is forced to leave the company himself.
When Sculley resigns as Apple’s chairman, he takes $1 million in severance pay, a one-year consulting fee of $750,000, a commitment from Apple to buy his $4 million mansion and $2 million Lear jet, and $2.4 million in stock options. Total take: around $10 million.
October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.
“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.
October 9, 1991: A court orders Apple to pay $26.5 million to Apple Corps, The Beatles’ record label and holding company, for trademark infringement. The end of this Beatles versus Apple lawsuit marks the second time Cupertino is forced to pay the English rock band.
The ruling comes a decade after Apple swore it would never get into the music business.
October 8, 2014: Apple says it is “surprised” after GT Advanced Technologies, the supplier previously rumored to make ultra-strong sapphire glass displays for the iPhone 6, says it will file for bankruptcy.
The announcement appears to mark the end of the road for sapphire glass iPhone screens, a highly anticipated upgrade that promised to make devices more durable but never arrived.
October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”
Why would anyone suspect that it is? The answer lies in collapsing Mac sales, massive layoffs and Apple’s $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.
Sadly, things will decline further before they start to turn around.
October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM agree to put aside their differences. Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership.
“We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”
October 1, 2011: Just days before Apple plans to unveil the iPhone 4s, the device’s name leaks after the latest iTunes beta inadvertently spills the beans on the new name.
The code also reveals that Apple’s new handset will come in black and white color options.
September 30, 2002: Apple introduces iSync, a tool that lets Mac users synchronize their address books and calendars with their cellphones, iPods and Palm OS-compatible handheld organizers via Bluetooth.
“iSync is the beginning of something really big,” Apple CEO Steve Jobs says in a press release announcing the iSync public beta. “With the push of a button, iSync synchronizes the address book and calendar on your Mac with those on your mobile phone.”
It represents a big leap forward in the ability of computers and mobile devices to talk with one another. And it hints at some of Apple’s later advances.
September 29, 2004: Apple debuts Logic Pro 7, its professional music creation and audio production software. The update brings new tools and a streamlined interface in line with other Apple software.
Coming off the success of the iPod and the iTunes Music Store, the Logic Pro 7 launch — alongside its stripped-down sibling, Logic Express 7 — serves as a reminder of Apple’s dominance in music tech, for consumers and professionals alike.
September 21, 1999: A little startup called Google comes out of beta, with the launch of a website that will let the general public easily search the internet for information.
To Apple, which is embracing the internet with its twin iMac G3 and iBook products, Google seems like the perfect ally. Sadly, the relationship between the two companies won’t remain rosy for long.
September 11, 2009: Microsoft CEO Steve Ballmer reportedly snatches an iPhone from an employee during a meeting and pretends to destroy it.
The iPhone freakout isn’t the first time Ballmer behaves in a wacky way and incurs negative publicity as a result. However, it’s an embarrassing moment for a man who ranks among the tech world’s most powerful people.
September 7, 2016: Apple unveils the very first AirPods during a special event in San Francisco. The blindingly white wireless earbuds look undeniably strange at first glance, with their long, slender stems and a charging case that looks like a dental floss container.
However, after their December release, AirPods will quickly become the most popular earbuds in the world.
August 20, 2019: Apple Card reaches U.S. consumers for the first time. The titanium credit card gives a new option for payments when Apple Pay isn’t available.
Statements and payments are handled through the iPhone Wallet app, and the card is “designed to help customers lead a healthier financial life,” according to Apple. Surveys show the card soon becomes beloved.
July 21, 1999: The iBook, Apple’s colorful clamshell laptop that’s a hybrid of the iMac and the PowerBook, arrives and launches a Wi-Fi revolution.
Apple’s new AirPort networking card is the key component that delivers cable-free internet access to the masses for the first time.
Apple only shows off its finished products, which makes the company’s secret prototypes and early concepts all the more fascinating. Details of these first-draft designs usually don’t come out until years after Apple dreams them up and discards them. Even if you’re well-versed in Apple history, these alternate-history unreleased Apple products will intrigue and confuse.
The wild and crazy ideas go back more than 40 years. If anything, it proves that Apple continuously skates toward the next hit. The quest for innovation continues, no matter whether the company is in dire straits or cruising on success. Keep reading or watch our video to see the wildest Apple products that might have been.
The Steve Jobs Archive’s first major release — a digital book titled Make Something Wonderful: Steve Jobs in his own words — will arrive April 11.
Despite the announcement coming in an email from the archive on April Fools’ Day, the news appears to be genuine. And that includes the part about the e-book, which is filled with Jobs’ emails, conversations, photos and more, being free online for all.