January 9, 2001: Steve Jobs introduces customers to iTunes at Macworld.
In a world before the iPod or the iTunes Store, iTunes is simply described by Apple as, “the world’s best and easiest to use jukebox software that lets users create and manage their own music library on their Mac.” Even the biggest Apple fanboy can’t imagine just how significant a step this will be for Apple.
August 27, 2008: The U.K. bans an iPhone ad for apparently misleading consumers.
The misleading bit? The ad overhypes the iPhone’s internet-surfing abilities. It does this by not mentioning that the device doesn’t support Adobe Flash — which is vital to internet surfing in 2008. How times change, eh?
The iPhone packed a lot into its first astonishing decade. Not only has the device itself evolved significantly since its promising-but-by-no-means-perfect beginnings, but it’s transformed Apple’s business — and many of our very lives — in the process.
All this week, Cult of Mac’s “iPhone Turns 10” series will look at the innovative device’s massive impact on worldwide culture. The iPhone, which launched on June 29, 2007, truly changed the world.
What iPhone milestones have passed since Steve Jobs introduced this stunning hybrid device, which combined a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device? Check out our handy guide to 10 years of iPhone history.
June 8, 2009: Apple promotes its 13-inch MacBook to join the MacBook Pro family, adding a speed bump, new FireWire 800 port, the first SD card slot on a MacBook, improved LED-backlit screen, and backlit keyboard across all models.
Coming the year after Apple radically upgraded its MacBooks with a new aluminum unibody design, the update is more about evolution than revolution. But it still makes for a pretty darn great laptop!
September 14, 2005: Apple embraces exclusive music releases by debuting a digital EP from Coldplay on iTunes, featuring four previously-unheard tracks from the enormously popular band.
100 percent of profits from the charity EP go to support victims of Hurricane Katrina. However, Apple’s ability to broker exclusive music deals with major record labels and popular artists shows that the company’s current exclusives-driven Apple Music strategy stretches back more than a decade.
September 6, 2007: Apple deals with its first iPhone PR crisis, when early adopters complain about the company dropping the price of its new smartphone by $200 just two months after introducing it.
In response, Steve Jobs offers affected customers $100 credit which can be used toward the purchase of any Apple store product. “Our early customers trusted us, and we must live up to that trust with our actions in moments like these,” he writes.
August 23, 2002: Apple ships Mac OS X Jaguar, the third major release of OS X and the first to publicly adopt the cat-themed code name it had been known by inside the company.
The $129 operating system is well-received by Mac users, who correctly view it as the most stable version of OS X yet — and with a few neat features, to boot.
August 10, 2004: The iTunes Music Store catalog grows to 1 million songs in the United States, a first for an online music service.
Stocking music from all five major record labels and another 600 indies, and with more than 100 millions songs downloaded, the iTunes Music Store is officially established as the world’s No. 1 online music service.
July 19, 2000: Apple launches its futuristic-looking Power Mac G4 Cube. The clear computer is one of the company’s most jaw-droppingly gorgeous machines, but ultimately becomes one of its biggest disappointments.
Technologically, the G4 Cube was a game-changer. Financially, it was one of Steve Jobs’ most notable failures.
July 14, 2008: Apple crows that its newly opened App Store hit a massive 10 million downloads in its first 72 hours.
“The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days,” Steve Jobs said in a statement issued eight years ago today. “Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly.”
July 12, 2004: Apple boasts that the iTunes Music Store has sold its 100,000,000th song, and marks the occasion with a generous gift for the lucky downloader.
The song in question is Zero 7’s “Somersault (Dangermouse remix),” purchased by Kevin Britten from Hays, Kansas. The 20-year-old receives a personal phone call from Steve Jobs congratulating him. Britten also gets a 17-inch PowerBook, a 40GB iPod and a gift certificate for a massive 10,000 (!) iTunes songs.
July 6, 2011: Amazon wins a landmark verdict against Apple over its proprietary use of the term “App Store” — opening up the possibility of other rival services calling their own app stores by the phrase Apple had helped popularize.
The case highlights just how central the concept of downloadable apps had become to the mobile experience, only three years after Apple launched its iOS App Store.
Sometimes affectionately called the “cheese grater,” the original Power Mac G5 first went on sale on June 23, 2003 — offering what was then Apple’s fastest-ever machine and the world’s first 64-bit personal computer.
Check out the video of Steve Jobs introducing the computer 13 years ago today.