Pro Tips - page 7

Cult of Mac is at WWDC and AltConf, fishing for ProTips. The world’s biggest gathering of Apple developers is a rich hunting ground filled with alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

SAN FRANCISCO — Has Apple ever contacted you? This is one of two questions gray-hat hacker Jay “saurik” Freeman gets asked all the time. It happens so often, he has thought about putting it on a T-shirt.

“I have been contacted by Apple twice — once about a job and the other time a 50-page response to request sent to the copyright office,” he told Cult of Mac after his AltConf presentation on copyright in the digital era.

Cult of Mac is at WWDC and AltConf, fishing for ProTips. The world’s biggest gathering of Apple developers is a rich hunting ground filled with alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

SAN FRANCISCO — Designers can be a picky bunch, always ready to pick apart a colleague’s creation or slap down an idea with some withering snark.

But interaction designer Dave Wiskus is prescribing an attitude adjustment for his fellow creative types, especially those who seem to be engaged in some sort of bitchy competition to come off as the smartest person in the room.

“Just say no to cynicism,” he said Thursday during his talk at AltConf here. “It’s the enemy of everything.” (You’ll also want to avoid irony, sarcasm and passive aggression, which Wiskus called “gateway drugs” that can lead to full-on cynical addiction.)

We’re down here at WWDC, fishing for ProTips. It’s rich hunting ground. WWDC is the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

Astro HQ is a two-person indie software company that launched its first app in February.

Run by two ex-Apple engineers — Matt Ronge and Giovanni Donelli — their app was successful. They’re now making their livelihoods from their software. They’re living the dream! Independent app developers!

They’re as rare as unicorns.

Only 0.01 percent of app developers are financially successful, according to a depressing survey by Gartner.

Ronge and Donelli did a lot of things right, including their own app marketing, which they say was key to their successful launch.

They did the app marketing themselves, with no prior experience, and a lot of what they learned was thanks to one book.

Cult of Mac is at WWDC and AltConf fishing for ProTips. It’s a rich hunting ground — it’s the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

It sounds counterintuitive, but for many iOS developers, the easy part is getting people to download their app from the App Store. The hard part is getting people to use the app. Ideally, developers want them to use the app regularly. They want them to get into the habit of using it.

How do you do that? Sally Shepard, an app consultant who spent many years working with big publishers, has a great little tip.