Apple events

Read Cult of Mac’s latest posts on Apple events:

Apple’s October Mac event is on … sort of

By

Apple October 2024 event invitation
An invitation went out to watch out for Apple product announcements all next week.
Photo: Apple

Apple let the world know Thursday that its much-anticipated October event won’t be a traditional one. Instead, it’ll be a week of announcements of new products via press releases.

What the PR blitz will bring is supposed to be a secret, of course. But we already know much of what’s likely coming: MacBook Pro, iMac and Mac mini, all running the M4 processor, plus the iPad 11.

All the gorgeous San Francisco locations in Apple’s ‘It’s Glowtime’ event

By

San Francisco's Coit Tower, which featured in Apple's 'It's Glowtime' event.
The beautiful city of San Francisco shone as the backdrop to Apple's 'It's Glowtime' event.
Photo: Apple

While getting blitzed by an avalanche of mind-numbing specs during Apple’s “It’s Glowtime” event, I kept marveling at how good San Francisco looked. The beautiful City by the Bay provided the backdrop to Monday’s event, with many of the presenters standing in front of gorgeous San Francisco landmarks.

San Francisco is my hometown (I’ve lived here nearly 30 years now), and it’s been getting beat up by stories about urban decay in recent years. But it’s still one of the world’s most beautiful cities, and it looked great during Apple’s live stream. Here’s a quick rundown of all the eye-popping SF locations.

What time will Apple’s iPhone 16 live stream start in your country?

By

Apple 'It's Glowtime' iPhone 16 event start time
Find out the iPhone 16 event live stream time.
Photo/Graphics: Apple/Rajesh Pandey

Apple’s “It’s Glowtime” happens on Monday, September 9. If you want to know what time the Apple event starts in your local time, you’ve come to the right place. The iPhone 16 lineup, featuring upgraded internals and new AI features, will be the star of the show.

As always, Apple will stream the Glowtime event so you can catch the company unveil its newest products live. Here’s what time you need to tune in to watch Apple’s live stream.

How to watch Apple’s ‘It’s Glowtime’ iPhone event

By

It’s Glowtime
Apple’s iPhone event comes on September 9.
Image: Arne Müseler/Wikimedia Commons/Apple

How can you watch Apple’s “It’s Glowtime” iPhone event? You can stream the keynote on YouTube, on the apple.com website or on your smart TV. It starts at 10 a.m. Pacific time on Monday, September 9.

This event is all about the iPhone and Apple Watch. Apple will announce the iPhone 16 and 16 Pro, which will bring small tweaks to the design and cameras, with a push in performance for Apple Intelligence. Apple will also announce new models of Apple Watch. The Series 10 models are expected to get larger and thinner, and a new SE model may be redesigned in a colorful plastic case. Two new models of AirPods 4 are also expected to replace the current low-end models. Occasionally, Apple launches new iPads or Macs in September — but they’re expected to be announced later in October.

Here’s how you can watch it all live, whether you’re watching at home or secretly at work.

Apple ‘It’s Glowtime’ event rumors: iPhone 16 and more

By

Artwork from Apple's
The iPhone 16 lineup will steal the spotlight, but Apple has much more in store.
Image: Cult of Mac

The most important day of Apple’s year comes Monday, September 9. But there’s no reason for you to spend the weekend wondering what’s on the agenda for the “It’s Glowtime” event — we can spill the beans now: iPhone 16, AirPods 4, Apple Watch Series 10 and more.

We also already know what’s not coming at the September event, like MacBooks. Read on for all the details.

Prep for iPhone 16 event with beautiful ‘It’s Glowtime’ wallpapers

By

Prep for iPhone 16 event with beautiful 'It's Glowtime' wallpapers
Easily make the "It's Glowtime" image into the wallpaper for your iPhone, Mac and iPad.
Image: Basic Apple Guy

The invitation to Apple’s September 9 “It’s Glowtime” event includes a gorgeous glowing Apple logo, and you can easily make this the wallpaper on your iPhone, Mac or iPad.

There’s no better way to show how excited you are about the iPhone 16, which is expected to debut at the event. Or maybe you’re anticipating new Apple Watch models or AirPods 4.

Sources confirm September 10 for iPhone 16 event [Update: Wrong again!]

By

Apple CEO Tim Cook with a cartoon speech balloon that says,
Mark your calendars!
Photo: Apple/Cult of Mac

In an interesting turn of events, sources familiar with Apple’s plans reportedly confirmed the iPhone 16 event date as September 10, according to a new report. That date happens to match a recent hoax report that circulated online, adding an unexpected twist to Apple’s biggest product launch of the year, with the iPhone 16 lineup, Apple Watch 10 and more expected.

Update: On August 26, Apple confirmed that the event will take place on Monday, September 9. The official invite bears the catchprase, “It’s Glowtime.”

Surprise! Apple sets May 7 event to launch new iPad Pro and iPad Air

By

Surprise! Apple sets May 7 event to launch new iPad Pro and iPad Air
Apple's next product launch event will be May 7. iPads are finally coming!
Image: Apple/Cult of Mac

Apple just invited the world to a May 7 product-launch event with the theme “Let Loose.” As an Apple Pencil is prominently included in the invitation’s image, there’s no doubt that two much-rumored new iPad models are on the agenda.

What is surprising is that there’ll be an event to announce the products, not simply a press release.

Get ready for new MacBooks and iPads at Apple March event [Updated]

By

Get ready for new MacBook and iPad models at Apple March 2024 event
The Apple March 2024 event should be a busy one, with loads of new computers.
Graphic: Ed Hardy/Cult of Mac

Apple is widely expected to hold a product launch event in March 2024 with a range of new iPad Pro, iPad Air and MacBook Air models on the agenda.

You don’t have to wait to find out what’s on Apple’s agenda. Many details about the upcoming notebooks and tablets already leaked out.

UPDATE: It appears there won’t be an actual event. Apple has begun unveiling the expected product via press release, starting with the M3-powered MacBook Air on Monday. The iPad announcements are likely to come soon. 

Get ready to play Scary Fast event bingo

By

See if you can get bingo tonight during Apple's Scary Fast event.
See if you can get bingo tonight during Apple's Scary Fast event.
Photo: Basic Apple Guy

If a big Apple event like Monday evening’s Scary Fast is happening, you can you’ll find a selection of bingo cards to play on social media. It could make the event go by quicker. And it’s fun just to check them out to see if the predictions align with your own and spot if anyone got a good joke or two in there.

All the Macs to expect at Apple’s M3-focused ‘Scary Fast’ October event

By

Apple's events page for the Halloween event contains a massive hint.
The Apple M3 series of processors will be scary fast.
Photo: Apple

UPDATE: The “Scary Fast” event has come and gone, and it brought the fresh MacBook Pro models and the iMac — all powered with a new M3 processor — that leaks predicted. Check out Cult of Mac‘s full coverage for more details.


Apple fans are getting a treat this Halloween: an event that’ll bring the M3 processor and a range of new Macs to run it.

Here’s everything we’re expecting at Monday’s event, including an iMac and MacBooks, with some accessories thrown in.

Apple plans ‘Scary Fast’ event for Halloween eve

By

Apple plans ‘Scary Fast’ event for Halloween eve
A late-October Apple event is expected to bring out a collection of new Macs.
Image: Apple

With Apple’s invitations sent, it’s official, a second Apple product-release event of autumn takes place the evening before Halloween — Monday, October 30 at 5 p.m. PT. Most folks expect some new Macs to shamble forth.

Trick or treat: New Macs might launch on Halloween

By

Apple fall Mac event 2023
A new iMac and MacBook Pro models might appear this Halloween.
Image: Ed Hardy/Cult of Mac

Update: This report has now been confirmed. On Tuesday, Apple invited the world to watch a product event on October 30. The theme is “scary fast.”


Fresh MacBooks and an iMac might be the highlights of an Apple event the last week of October, according to a high-profile tipster.

Exactly what’s on the agenda isn’t yet clear, but there are a number of strong possibilities, including some potential surprises.

Apple sets ‘Wonderlust’ iPhone 15 event for September 12

By

Cropped version of the invitation to the Wonderlust special Apple Event, set for 10 a.m. Pacific on September 12, 2023.
Will Apple's "Wonderlust" event be wonderful?
Image: Apple
Wonderlust 2023

Apple sent out invites Tuesday to its annual September product launch event, which will happen September 12. The tagline is “Wonderlust,” so Apple is apparently hoping we’ll all be feeling both wonder and lust when it unveils the iPhone 15 series.

We’re also expecting to see the next generation of Apple Watch models.

5 ways to watch Apple’s WWDC23 keynote [Updated]

By

WWDC23 logo over aerial photo of Apple Park
Apple’s Worldwide Developer Conference once again takes place at Apple Park in Cupertino.
Photo: Arne Müseler/Wikimedia Commons/Apple
WWDC23

Apple’s WWDC keynote is the biggest event of the year, kicking off the annual cycle of software updates and changes to every single platform — iPhone, iPad, Mac, Apple Watch and Apple TV. Only a few people buy a new Apple product every year, but everyone has something to look forward to after WWDC. How can you watch it all unfold this Monday?

You can watch the live stream on the web on Apple’s website or on YouTube, inside the free Apple Developer app, on your smart TV, and for a select lucky few, in person — my tips on how to make the most of that and more are all below.

Get the TL;DR on 2023 MacBook Pro and Mac mini in this Apple video

By

Get the TL;DR on 2023 MacBook Pro and Mac mini in this Apple video
Laura Metz, the director of Mac Product Marketing, details the 2023 MacBook Pro in a product-launch video.
Screenshot: Apple

Those who prefer to get their Apple announcements via video don’t have to feel left out. Although the 2023 MacBook Pro and Mac mini didn’t get a big, glitzy press event, and were instead unveiled Tuesday via press release, Cupertino created a launch video much like the ones put out with previous products.

Watch as John Ternus, SVP for Hardware Engineering, plays host to announce the latest macOS notebook and desktop.

Apple plans to splash out gift cards during Black Friday shopping event

By

Apple is running a special shopping event for Black Friday.
Apple is running a special shopping event for Black Friday
Screenshot: Apple

Apple will bundle gift cards of up to $250 with the purchase of certain products during its special shopping event for Black Friday and Cyber Monday.

The deals on eligible Macs, iPhones, iPads, Apple Watches and AirPods will stay live for four days, starting on Friday, November 25.

How to watch the Apple ‘Take Note’ event that never happened

By

The highlight of the 2022 iPad Pro is the Apple M2 processor.
Pretend you're watching Apple's "Take Note" event with a video touting the M2 in the new iPad Pro.
Screenshot: Apple

The much-anticipated Apple October event never happened. Apple took the rare step of unveiling the latest iPads and Apple TV via underwhelming press releases. But the company apparently did preliminary work to hold an event that would have been called “Take Note,” and some of this is still available.

Most notably, there’s a glitzy 9-minute video preview for the 2022 iPad Pro and iPad 10, just like the ones for other products at previous such events.

Apple’s ‘far out’ event invite hints at iPhone 14 features

By

Apple's 'far out' invite hints at iPhone 14 features
What does this say to you?
Image: Apple

People love to examine Apple’s event invites looking for hints of what will be unveiled. The starry invitation to the September 7 Far Out event that went out Wednesday might drop a clue to one or more long-rumored features finally coming to the iPhone 14.

And, of course, we’ve seen some deliberately silly suggestions for what the image and theme are hinting at.

Or the Apple logo made out of stars could be simply a cool-looking image. (There are new wallpapers for those who think so.)

How to see the AR Easter egg hidden in Apple’s September event invite

By

How to see the AR Easter egg hidden in Apple’s spring event invite
Have some augmented-reality fun with the invitation to the Apple fall event.
Photo: Ed Hardy/Cult of Mac

Concealed in Wednesday’s invite to the Apple early fall event is an augmented reality Easter egg. It’s not just cool – it might be a hint of what to expect.

The graphic for the September 7 “Far Out” event shows the Apple logo made of stars. The AR version is a 3D orb filled with stars floating in space.