Starting from late October, you can subscribe to Apple TV+ through Amazon Prime Video. This should expand Apple TV+’s reach and allow more users to subscribe easily.
Amazon allows other platforms to sell their subscriptions through Prime Video, expanding their reach.
Apple and Amazon join hands to bring Apple TV+ to Prime Video
Amazon Prime Video add-on acts as an aggregator and provides access to over 100+ third-party channels and streaming services, with Apple TV+ being the latest addition. Subscribing to a channel through Prime Video gives you a single bill and enable you to manage all your paid subscriptions from a single place. Plus, you can watch the content from the third-party channel within Prime Video without downloading a separate app.
Amazon notes in its announcement that Apple TV+ will launch as an add-on subscription on Prime Video later this October. The monthly membership fee will cost $9.99. This is the same price Apple charges for Apple TV+ when you directly subscribe to it.
Apple’s SVP of Services, Eddy Cue, said, “We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible. We’re thrilled that Prime Video will now offer Apple TV+, giving viewers an incredible breadth of viewing options.”
Stream Apple TV+ content through Prime Video
For now, only Prime Video users in the US can subscribe to Apple TV+. After subscribing, you can access and stream Apple TV+’s library of TV shows and movies within Prime Video. You won’t have to download the Apple TV+ app for this.
It is unclear if Amazon will allow you to log in with your existing Apple TV+ membership in Prime Video. If not, you will have to cancel your membership and subscribe again.
This partnership between Apple and Amazon should help expand Apple TV+’s reach to more households and lure more subscribers. Despite a great content library, the company’s streaming service is lagging behind its competitors. The Q2 2024 numbers reveal Apple TV+ is bigger than Paramount+ in the US but is still notably behind Disney+, Netflix, and Prime Video.
