It's a Christmas miracle for Apple! (Or just good marketing.) Photo: Ste Smith/Cult of Mac
December 15, 2003: Almost eight months after launching the iTunes Music Store, Apple celebrates its 25 millionth download.
The song in question? Appropriately enough for this time of year, a Frank Sinatra cover* of the Christmas classic “Let It Snow! Let It Snow! Let It Snow!”
What was your first ever iTunes music download? Photo: Apple
November 22, 2005: Two-and-a-half years after opening its virtual doors, the iTunes Music Store enters the list of top 10 U.S. music retailers. While iTunes sales numbers can’t yet match the selling power of established retail giants like Walmart, Best Buy and Circuit City (or fellow tech company Amazon), this milestone nonetheless represents big news for Apple — and digital music distribution as a whole.
Will the real rights holder please stand up! Photo: Apple
September 24, 2009: After Eminem sues Apple, the company’s lawyers head to court to defend the company against the rapper’s music publisher, Eight Mile Style. The lawsuit alleges that Apple unlawfully sold 93 of Eminem’s songs on the iTunes Music Store.
This marks the second time Apple finds itself on the opposite side of a courtroom from the Detroit rapper. (A previous lawsuit involved improper use of Eminem’s hit single “Lose Yourself” in an iTunes ad.)
Morcheeba's "The Antidote" was one of the first music videos available on iTunes. Photo: Morcheeba
May 9, 2005: Apple quietly begins selling music videos in the iTunes Music Store.
The feature arrives with iTunes 4.8, initially offering bonus content for people purchasing albums through the store. It will take several months for Apple to start selling individual music videos, along with Pixar short films and a selection of TV shows, for $1.99 a pop.
May 5, 2003: Just a week after launching the iTunes Music Store, Apple reaches an incredible milestone with more than 1 million songs sold.
Particularly notable is the fact that more than half the songs purchased are albums. This quickly dispels fears that selling tracks individually will kill the record industry’s dominant format. In addition, more than half of the 200,000 songs initially available on iTunes get downloaded at least once.
“In less than one week we’ve broken every record and become the largest online music company in the world,” says Steve Jobs in a statement. “Apple has created the first complete solution for the digital music age — you can purchase your favorite music online at the iTunes Music Store, mix your favorite tracks into playlists with iTunes, and take your entire music collection with you everywhere with the super-slim new iPods.”
It’s a roaring success for Apple’s newest venture!
The iTunes Music Store revolutionized the music industry. Photo: Apple
April 28, 2003: Apple opens the iTunes Music Store, revolutionizing the music industry and digital distribution of content.
At a time when getting music online mostly means illegal downloads from pirate services like Napster, iTunes quickly proves that customers will pay for songs — provided the service is good enough.
The Beatles' clash with Apple ran for almost 30 years. Photo: Apple Corps
March 30, 2006: A court case begins that once again pits Apple Computer against Apple Corps, aka The Beatles’ record label and holding company.
The lawsuit caps a long-running legal battle between the two wealthy companies. It’s the final fight in an epic legal battle over music, technology and money.
Steve Jobs' death caused an outpouring of support. Photo: Grammys
February 12, 2012: Months after his untimely death, Apple co-founder Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.
Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”
iTunes 12.6 makes it easy to watch rented movies on any device. Photo: Apple
Purchased digital content has been around since before the launch of the iTunes Store back in 2003, but things were much different then. Devices weren’t constantly connected, and streaming wasn’t the primary way to access your “purchased” (or subscription) content, and most things came in the form of physical media (VHS tapes, DVDs, CDs, or 8-Tracks). Now that things are streamed, stored in the cloud, and available across all our devices, digital content ownership is much more complicated than simply buying a movie, book, or album and having it indefinitely.
This was a massive milestone for paid music downloads at the time. Photo: Ste Smith/Cult of Mac
July 12, 2004: Apple boasts that the iTunes Music Store has sold its 100,000,000th song, and marks the occasion with a generous gift for the lucky downloader.
The song in question is Zero 7’s “Somersault (Dangermouse remix),” purchased by Kevin Britten from Hays, Kansas. The 20-year-old receives a personal phone call from Steve Jobs congratulating him. Britten also gets a 17-inch PowerBook, a 40GB iPod and a gift certificate for a massive 10,000 (!) iTunes songs.
Recording artist Neil Young has revealed in an interview Apple had plans to launch a high-definition music format that never came to fruition. Young says he met with Steve Jobs personally to discuss the service prior to his passing, but “not much” happened with it in the end.
Apple has joined a number of digital music vendors, including Amazon and Napster, in introducing the official Parental Advisory warning label to tracks and albums that contain explicit content, mirroring the warning found on physical CDs.
The introduction of this label is intended to make it clearer for parents to understand whether or not the music their children are purchasing is unsuitable for their age.
Apple's iTunes Store is lost in translation in Hong Kong.
A Polish newspaper reports that Apple’s iTunes Store is set to open up to another ten countries in the European Union. A launch date for the service is still unknown, but sources have reportedly indicated that it could come “at any time.”
Things at Apple are going to be a little different without Steve Jobs at the helm. I have no doubt that Tim Cook will step up to do a fantastic job, but there are many reasons why we’ll never forget Steve’s time at Apple. Here we take a look at some of Apple’s greatest achievements while Steve was at the company, and the products that have made it the world’s largest company.