November 18, 2003: Apple debuts its 20-inch iMac G4, the company’s biggest flat-panel all-in-one computer ever.
The introduction makes an already superb Mac even better. Somehow, though, the additional screen real estate makes the new Mac weigh twice as much as the 17-inch model.
October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.
Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.
October 20, 2009: Apple goes big with its iMac redesign, introducing the first 27-inch all-in-one Mac.
The sleek, sophisticated aluminum unibody design looks so good that the iMac will remain virtually unchanged for years. As with the first Macintosh with a built-in CD-ROM drive, the iMac’s 27-inch display represents a sea change for tech. The big, beautiful screen signals that larger displays need no longer remain the domain of pampered professionals.
September 18, 2013: iOS 7 launches with a radical redesign that divides the tech world. The biggest overhaul Apple’s mobile operating system has seen in years, iOS 7 ditches the skeuomorphic objects, dials and textures of previous iterations.
Instead, it boasts stark patches of white space, simpler icons and more abstract controls for settings. The Jony Ive era of software design is truly underway.
Former Apple design chief Jony Ive designed a modular jacket for Italian luxury brand Moncler. Naturally, it comes with built-in magnets. Ive reinvented the button with a new, super-clever magnetic clasp for the jacket/poncho collection.
“There wasn’t some arrogant ambition around disruption [of buttons],” Ive said, in typical Ive-speak. “It was a very gentle, humble exploration.”
July 21, 1999: The iBook, Apple’s colorful clamshell laptop that’s a hybrid of the iMac and the PowerBook, arrives and launches a Wi-Fi revolution.
Apple’s new AirPort networking card is the key component that delivers cable-free internet access to the masses for the first time.
July 17, 2002: Apple ships a new super-sized iMac G4 with a 17-inch widescreen LCD display that becomes the envy of most computer users at the time.
“The best consumer desktop just got even better,” says Steve Jobs of Apple’s new all-in-one computer in a press release. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.” He wasn’t wrong!
July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.
June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname “the cheese grater.”
Starting at an affordable $1,999 (more than $3,400 in today’s money, adjusted for inflation), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.
June 16, 2010: Apple reports a massive surge of interest in its smartphone, with iPhone 4 preorders racking up 600,000 sales on thir first day.
The company calls the number “far higher” than expected. At the time, it’s the most iPhone preorders Apple has ever taken in a single day. AT&T suffers server problems thanks to the demand — with 10 times the usual traffic on its website. It’s proof positive that Apple is onto a winner!
May 6, 1998: Steve Jobs unveils the iMac G3, a brightly colored, translucent computer that will help save Apple. Coming just 10 months after Jobs’ new management team takes over, the original iMac launch loudly announces that the days of Apple quietly fading into the background are over.
The colorful computer marks the start of a very successful run for Cupertino.
April 24, 2015: The original Apple Watch launch means consumers, who endured a seven-month wait after the device’s unveiling at a keynote the previous September, can finally strap an Apple wearable onto their wrists.
Apple CEO Tim Cook describes the smartwatch as the “next chapter in Apple history.” Behind the scenes, however, the first Apple Watch launch is a moment long in the making.
April 13, 2005: The tech world gets excited when a sketchy rumor suggests Apple is building a tablet computer.
The Chinese-language report claims Quanta will build a 15-inch touchscreen tablet PC with detachable keyboard. Apple will supposedly ship the device in the first quarter of 2006. Things don’t turn out quite like that, but the rumor offers the first hint about Apple’s secret iPad project.
March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout. The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were unable to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).
While it’s arguable whether a $15 payout was worth filing all the paperwork necessary to claim the cash, the Antennagate story — and the resulting class-action lawsuit — generated big headlines at the time.
March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way. Not part of any established Mac line, it brings a look (and a price!) unlike anything else available — and Apple delivers them to buyers in a limo!
And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.
February 22, 2001: The iMac Special Edition, sporting wild designs that would make a hippie happy, puts a wacky face on the computer that saved Apple’s bacon at the turn of the century. The Flower Power iMac and Blue Dalmatian iMac evoke tie-dye shirts or other unconventional ’60s-era imagery.
A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple in coming years, these colorfully patterned iMacs stand out as some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)
Under the consciously tacky exteriors, a pretty darn great iMac G3 hums along.
January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time.
Aside from the name, which some people joke sounds like a female sanitary product, the iPad immediately earns critical acclaim. “The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
When it goes on sale, the iPad quickly becomes Apple’s fastest-selling new product ever.
Former Apple design chief Jony Ive and OpenAI are trying to raise $1 billion to build the “iPhone of artificial intelligence,” according to a new report.
The article builds on previous media items about Ive brainstorming with OpenAI CEO Sam Altman on the project.
This week on Cult of Mac’s podcast: We always expect Apple silicon to make our smartphones faster, but iPhone 15 could be a speed demon in unsuspected ways. Like, it might deliver 80 times faster data transfers through the port that replaces Lightning. Anyone who moves large files around should be thrilled with the latest iPhone 15 rumor. And that’s not all …
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This week on Cult of Mac’s podcast: The latest iPhone 15 rumors paint a somewhat troubling picture. This year’s models might look a lot like last year’s models, which already seemed pretty darn familiar. Plus, is that camera hump really going to get even bigger? And will we once again revert to non-parity between Pro models, so you have to go ridiculously large to get the best features? Oh dear …
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If Apple made a turntable, would it cost $60,000? Almost certainly not, but that’s the lofty price tag on the new 50th anniversary Linn Sondek LP12-50, sketched out by former Apple chief designer Jony Ive and his firm LoveFrom.
It’s his first hardware design project since leaving Apple in 2019. And he did it for free.
When former Apple design honcho Jony Ive released his super-premium Apple design book in 2016, a lot of folks thought it was an overpriced ego trip. After all, Designed by Apple in California went for $299 for the large size and $199 for the small size.
And now? Well, now you’d be lucky to get the fancy coffee-table books for dollar amounts in the high hundreds and low thousands.
This week on Cult of Mac’s podcast: The upcoming 15.5-inch MacBook Air might be the perfect laptop for many people. In fact, Erfon plans to buy one almost immediately. And he might get his chance in as little as six weeks! How can he contain his excitement?
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This week on Cult of Mac’s podcast: The first reviews of the 2023 HomePod make Apple’s updated smart speaker sound pretty formidable. We can’t wait to hear for ourselves. (Unfortunately, if you didn’t already place your HomePod order, you’re probably looking at a substantial hang time.)
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Apple reportedly stopped looking for a replacement industrial design chief. This is surprising, as it’s a high-profile position once held by Jony Ive, who led the team that created the iconic look of the iPhone, iMac and more.
The corporate rearrangement increases the power of Jeff Williams — Apple’s chief operating officer and possibly Tim Cook’s eventual replacement as CEO.