In a move Tuesday that should catch the eyes of Mac-loving creative professionals, Logitech unveiled MX Creative Console. The new device aims to streamline workflows and automate repetitive tasks for digital creators. So it could rival the popular Elgato Stream Deck.
“The MX Creative Console is designed to help people redefine their workflow, enabling them to work smarter and faster,” said Anatoliy Polyanker, general manager of MX Business at Logitech.
Logitech MX Creative Console: New contender in creative workflow management
MX Creative Console is Logitech’s answer to the growing demand for customizable control surfaces in creative workflows, the company said in press materials. Elgato’s Stream Deck has long been a favorite among content creators and streamers. Now Logitech’s new offering seems to target a broader range of creative professionals, including those working with Adobe‘s suite of applications.
And for Mac users looking to optimize their creative workflows, MX Creative Console presents an intriguing alternative to Stream Deck. With its Adobe integration and customization options, it could become a valuable tool for those deeply embedded in the macOS and Adobe Creative Cloud ecosystems.
Integration with Adobe Creative Cloud
MX Creative Console integrates deeply with Adobe applications, Logitech said. It has developed tailored plugins for popular programs such as Photoshop, Lightroom Classic, Premiere Pro, After Effects, Audition, and Illustrator. This integration extends to AI-powered features like Photoshop’s Generative Fill and Premiere Pro’s Text-Based Editing.
And as an added incentive, each console comes with a complimentary three-month Adobe Creative Cloud All Apps membership. That could very well appeal to Mac users deeply invested in the Adobe ecosystems.
In addition, MX Creative Console boasts a keypad with dynamic display keys and a customizable dialpad, allowing users to access their most important actions quickly. Mac users will appreciate the integration offered by the free Logi Options+ software. It enables custom controls, plugins, profiles, and icons through the Logi Marketplace.
Availability and pricing
So MX Creative Console will be available in pale gray and graphite, with pre-orders starting immediately. Shipping is set to begin October 14, with a price point of $199.99. This pricing positions it competitively against Elgato Stream Deck, which has dominated this space for years.
