All the gorgeous San Francisco locations in Apple’s ‘It’s Glowtime’ event

While getting blitzed by an avalanche of mind-numbing specs during Apple’s “It’s Glowtime” event, I kept marveling at how good San Francisco looked. The beautiful City by the Bay provided the backdrop to Monday’s event, with many of the presenters standing in front of gorgeous San Francisco landmarks.

San Francisco is my hometown (I’ve lived here nearly 30 years now), and it’s been getting beat up by stories about urban decay in recent years. But it’s still one of the world’s most beautiful cities, and it looked great during Apple’s live stream. Here’s a quick rundown of all the eye-popping SF locations.

All the San Francisco locations in Apple’s It’s Glowtime event

As usual, Apple worked visual magic with the It’s Glowtime event, streamed live Monday around the world. The products revealed — the iPhone 16 and iPhone 16 Pro lineups, the new Apple Watch Series 10 and more — looked stunning, of course. But San Francisco’s natural and architectural beauty served up plenty of scenic shots and beautiful backdrops.

Crissy Field — Jeff Williams

Apple’s Chief Operating Officer Jeff Williams kicked off the It’s Glowtime event by presenting a segment on the Apple Watch Series 10 from a grassy outpost in Crissy Field. The decommissioned airfield now serves as an expansive public park at the foot of the Golden Gate Bridge.

De Young Museum Observation Tower — Dr. Sumbul Ahmad Desai

Dr. Sumbul Ahmad Desai, Apple’s VP of Health, appeared inside the Hamon Observation Tower of the de Young Museum. San Francisco’s biggest art museum sits in the middle of Golden Gate Park. And the observation tower offers a great 360-degree view of the sprawling recreational zone.

Golden Gate Overlook – Julz Arney

Julz Arney, Apple’s director of fitness technologies, stood on the Golden Gate Overlook for a segment about the Apple Watch. As the name implies, the spot overlooks the Golden Gate Bridge (out of shot to the right). In the background, you can see the Sea Cliff neighborhood. (The late comic Robin Williams used to live there.)

Golden Gate Park — Stan Ng

The east end of Golden Gate Park provided the backdrop for Stan Ng’s segment on the Apple Watch Ultra, which comes in a new black titanium color. Apple’s VP of Apple Watch and health product marketing appears to be standing on Hippie Hill, which sees thousands of cannabis-smoking hippies on 4/20 every year.

Coit Tower — Kate Bergeron

Coit Tower provided the backdrop for Kate Bergeron, Apple’s VP of hardware engineering. The tower, which resembles the nozzle of a fire hose, pays tribute to the city’s firefighters. It offers great 360-degree views of the northern part of the city.

De Young Museum Sculpture Garden — Kaiann Drance

At the opposite end of the de Young museum, Kaiann Drance, Apple’s VP of iPhone product marketing, stood in the Sculpture Garden. It’s often full of tables and chairs from the museum’s cafe.

Palace of Fine Arts — Craig Federighi

The Palace of Fine Arts in the city’s Marina District featured as the backdrop for the segment presented by Craig Federighi, Apple’s senior vice president of software engineering. The Palace of Fine Arts was built for the 1915 Panama-Pacific International Exhibition. It was supposed to be a temporary structure, and much of it has been demolished, but a beautiful atrium remains, surrounded by a popular park and duck pond.