Apple is highlighting Siri's privacy-first approach to protect its reputation. Photo: Apple
Apple recently agreed to pay $95 million to settle a Siri class action lawsuit alleging privacy violations. The company is now restating the voice assistant’s commitment to user privacy through an article on its newsroom.
Apple reassures users that it never used Siri data to build marketing profiles or sold it to anyone. Instead, it is always developing new ways to make Siri more privacy-friendly.
Complaints say Siri inadvertently recorded comments when unintentionally activated. Photo: D. Griffin Jones/Cult of Mac
Apple agreed to a $95 million settlement in a class action lawsuit alleging privacy violations by its Siri voice assistant, according to a new report. The lawsuit, filed in Oakland, California federal court, claims that Apple’s virtual assistant recorded users’ private conversations without consent and shared this information with advertisers.
So, should a federal judge approve the settlement, millions of Apple device users could see small payouts (most likely less than $20 per device, given the vast number of devices running Siri).
These five Apple products could make you go wow this year. AI image: Midjourney/Cult of Mac
Imagine a Siri capable of opening your preferred email client on your iPhone and sending an important email seamlessly. Picture an Apple-branded smart home hub, elegantly wall-mounted in your kitchen, equipped with Apple Intelligence for instant access to smart home controls and a conversational voice assistant. Envision an iPhone just 6mm thin, standing out for its ultra-sleek, stylish design.
All of this could turn into a reality in 2025, with Apple already working on these devices and services for launch next year.
Save your iPhone battery with these easy tips. Image: D. Griffin Jones/Cult of Mac
It can be hard figuring out what advice will actually save your iPhone battery life and what’s basically tech superstition. What settings can you easily change that make the biggest impact without ruining your phone?
Low Power Mode is the obvious setting, a single switch that pulls all kinds of levers behind the scenes. Turning down your brightness as far as you can is another easy trick. But how about quitting apps? Does it make any difference? What about the always-on display? Should you turn it off?
Here are the 10 things you can do to save iPhone battery life — and help your iPhone battery thrive over the long term, too.
A bunch of Apple Intelligence features — and, more excitingly, sudoku. Image: D. Griffin Jones/Cult of Mac
iOS 18.2 drops a huge number of new features onto the iPhone. The second major iOS 18 update, available now, expands the capabilities of Apple Intelligence — and adds plenty of goodies for everyone else, too.
Keep reading or watch our video on the new features awaiting iPhone owners in iOS 18.2.
Humane's new CosmOS works with AI across platforms. Photo: Humane
After the disappointing launch of its Ai Pin wearable device, San Francisco-based tech company Humane shifts its focus to CosmOS. It’s a new AI-powered operating system that promises to revolutionize how users rely on artificial intelligence to interact with their smart devices, including Apple’s.
That might remind folks of Steve Jobs’ long-ago move from Apple to NeXT, which ended up dropping hardware entirely and focusing on software.
Humane demonstrated CosmOS running across multiple platforms including car entertainment systems, smart speakers, TVs and smartphones in a new video Wednesday. The system aims to provide functionality similar to AI assistants like Siri, but appears more advanced, enabling complex, context-aware interactions across various devices.
Sounds like Apple's finally getting Siri-ous about fixing its AI assistant. Image: Cult of Mac
This week on Cult of Mac’s podcast: With a slightly smarter Siri on the way in iOS 18.4, a new rumor indicates Apple might actually fix Siri once and for all … in 2026! We discuss the “LLM Siri” that supposedly will catch up with ChatGPT and other chatty competitors.
But the question remains: Can Apple really afford to wait that long to make its AI assistant less of a laughingstock?
Also on The CultCast:
New rumors and renders show what the iPhone 17 lineup might look like.
Uh-oh: We’ve got bad news about AirPods Max.
And finally, Griffin talks up a solid — and much cheaper — stand-in for Apple’s Studio Display in an all-new Under Review.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Now you can strike up Apple Music Classical on your CarPlay screen and tell maestro Siri what to play. Photo: ChatGPT
You can now enjoy Apple Music Classical on the road per new updates Apple made Tuesday in version 2.1 of the app. It added CarPlay and Siri support to the service, in addition to other minor improvements to raise the quality level.
“Hey, Siri, crank up Brahms’ Sonata for Piano and Violin in G Major, and rip the knob off,” is something you could try saying as you drive around. But will the silence remain?
Learn what powers the upgraded Siri has (and doesn’t yet have) with Apple Intelligence. Image: D. Griffin Jones/Cult of Mac
Apple Intelligence brings the long-awaited new Siri … but not quite yet. The Siri improvements so far include extensive knowledge of Apple products, integration with ChatGPT, a brand-new design and the ability to text Siri your questions rather than speaking them aloud.
The even-more-powerful Siri that will be able to see your screen and take actions on your behalf inside apps is still on the road map for next year — and a fully conversational LLM-powered Siri may not arrive until 2026. But there are quite a few neat things you can try out now, if you’re willing to board the Apple Intelligence train. Here’s what the new Siri can do.
The iPhone 4s was the last iPhone that Steve Jobs directly worked on. Photo: Apple
October 7, 2011: Two days after the death of Steve Jobs, Apple opens preorders for its next-gen iPhone 4s.
The last iPhone that Jobs worked on directly, the 4s boasts a speedier A5 chip, improved 8-megapixel camera with 1080p HD video recording, and — most significantly — Apple’s new AI virtual assistant, Siri.
Apple envisioned an AI helper like Siri way back in the late 1980s. Photo: Ste Smith/Cult of Mac
October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri.
A groundbreaking example of artificial intelligence in action, Siri’s debut fulfills a long-term dream at Apple. In fact, the company first predicted such a feature in the 1980s — with the Siri launch coming at almost the exact month Apple envisioned.
homeOS could power Apple's new low-end smart display. Concept: Rajesh/Cult of Mac
Apple might launch a new smart display running a new operating system called homeOS early next year. The device could feature FaceTime integration and act as a smart home controller.
The low-end smart display, code-named J490, seemingly will act as a companion to a long-rumored, more-expensive tabletop iPad on a robotic arm.
Siri always interrupts at the wrong time. Image: D. Griffin Jones/Cult of Mac
As if Siri’s unhelpful answers were not irritating enough when you actually want them, Siri often interrupts a conversation, meeting or TV show when you haven’t asked for anything at all. The good news is you make it stop — if you know how to deactivate Siri on your Apple devices.
"Hey Siri, am I here to f***ing amuse you?" Photo: Apple
July 23, 2012: Looking for the perfect spokesman for its new virtual assistant Siri, Apple turns to the director behind some of Hollywood’s most violent gangster movies. A new ad shows Martin Scorsese using Siri voice commands on his iPhone to juggle his busy schedule.
One in a string of celebrity-studded ads showcasing the Apple’s recently released virtual assistant, it ranks among the best.
You will have to wait to enjoy some of Siri's best upgrades in iOS 18. Photo: Apple
Apple reportedly will make us wait until next year for the smarter Siri the company showcased during June’s WWDC24 keynote. According to a new report, the updated voice assistant won’t enter developer beta testing until January, with a public release slated for next spring in iOS 18.4.
Watch the event in just 1.4% of the time. Image: Apple
During its WWDC24 keynote Monday, Apple laid out dramatic new software updates coming to iPhone, iPad, Mac, Apple Watch and Vision Pro — and the awesome Apple Intelligence features that will power them all.
Apple demoed how AI is giving Siri a hefty upgrade at WWDC24. Screenshot: Apple
Apple’s much-maligned Siri voice assistant is getting a huge infusion of artificial intelligence. It’s part of a movement to bring AI features to a wide range of iPhone, Mac and iPad applications.
“Thanks to the capabilities of Apple Intelligence, this year marks the start of a new era for Siri,” said Kelsey Peterson, Apple’s Director, Machine Learning and Al, during Monday’s WWDC24 keynote.
Apple users could be able to skip the new AI features coming to iPhone and Mac. Image: Ed Hardy/Cult of Mac
Apple will add an AI chatbot powered by OpenAI to iPhone and Mac, according to an unconfirmed report. But users of these devices won’t be forced to use it.
And that goes for more than the chatbot. Apparently, Apple will give users the option to pass on all the upcoming artificial intelligence features. The company plans to showcase its big AI push at its Worldwide Developers Conference next week.
AI could finally give us the Siri we deserve. Photo: Cult of Mac/Nadezhda Moryak
As a part of its AI upgrade, Siri in iOS 18 will reportedly enable control of individual apps through your voice. Apple has supposedly upgraded its voice assistant’s underlying architecture using LLMs to achieve this.
Additionally, Apple will process many basic AI tasks on-device in iOS 18 for faster response and a better user experience.
The blue iPhone Pro might be a goner this year. Photo: Sophia Stark/Unsplash License/Modified by Cult of Mac
This week on Cult of Mac’s podcast: First we get into what makes the M4 iPad Pro so fabulous. Then we discuss the latest rumors about iPhone 16 and beyond. And then we ponder the unthinkable: A Siri that’s actually smart!
Also on The CultCast:
A preview of the AI features coming soon to iPhone, Mac and iPad. Some of them sound pretty useful, actually. Maybe Tim Cook is onto something. But if Siri really does get a brain boost this year, will we be paying extra for Siri+?
Apple Music’s 100 Best Albums list comes to a surprising end. Really, though, it was an impossible task. No way Apple was gonna please everyone. Or, frankly, anyone.
Finally, Erfon and Griffin showcase a couple things they’re testing in a new edition of Under Review.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Will iOS 18 finally deliver the Siri we have always deserved? Photo: Apple
Apple reportedly will make Siri’s voice more conversational in iOS 18. Plus, the voice assistant will gain several “proactive intelligence” features that will help in daily life.
Apple also might collaborate with OpenAI to integrate its chatbot and AI technology into iOS 18.
When will Siri get that long-overdue brain transplant? Image: Cult of Mac
This week on Cult of Mac’s podcast: With the many AI-powered features reportedly coming in iOS 18, a Siri revamp sounds possible — and promising! We talk about OpenAI’s startlingly good GPT-4o demos and wonder if Siri will ever amaze us like that.
Also on The CultCast:
Who will be Apple’s next CEO? Cupertino reportedly has a couple familiar faces on its short list.
New features in iOS 17.5 are … OK. However, some of the accessibility features coming later this year — including Vision Pro-style eye tracking for iPhone — look pretty incredible.
Those rumors of future folding iPhones just won’t stop.
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
The new OpenAI GPT-4o AI-powered chatbot might be part of iOS 18 and macOS 15. Image: OpenAI
OpenAI’s GPT-4o, a new version of the company’s artificial intelligence chatbot, is a significant step forward from its predecessors. Demonstrations show the AI interacting with users in ways that seem startlingly human.
Unconfirmed reports indicate Apple and OpenAI are negotiating a deal that would build some version of GPT into iOS and macOS.
Siri will supposedly start showing some signs of intelligence. Photo: Cult of Mac/Nadezhda Moryak
Apple reportedly intends to fulfill the hopes of so many iPhone users by giving the Siri voice assistant an upgrade with artificial intelligence. A broad outline of the plan leaked out Friday.
Siri supposedly won’t become a general-purpose chatbot. It’ll be focused on better handling the sort of tasks iPhone users need.