Share Item Location lets AirTag users securely share the location of their tracking tag with an airline. The goal is to help find and recover lost luggage.
“The Find My network and AirTag have proven to be a powerful combination for users while traveling, providing invaluable location information when bags have been misplaced or mishandled,” said Eddy Cue, Apple’s senior vice president of services, in a press release Monday. “With Share Item Location, we’re excited to give users a new way to easily share this information directly with third parties like airlines, all while protecting their privacy.”